Senior Field Marketing Manager

Minimum of 7 years’ experience in a marketing role, in tech industry.

Familiarity with the technology sales cycle and how to employ marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth.

Bachelor’s degree in marketing, business, or communications or 8+ years of experience in Marketing

LATAM Market knowledge

Proficiency in English, Spanish and Portuguese

Job summary

Amazon is hiring a Senior Field Marketing Manager to generate awareness and increase adoption of Amazon Web Services’ (AWS) training and certification (T&C). This is a unique opportunity to play a key role in an exciting, fast growing business where you will develop the marketing strategy and execute initiatives that engage both Individual Learners and Organizations, in targeted audience segments and geographies in Latin America (LATAM).

Key job responsibilities

Develop and own the strategic marketing plan to drive demand for AWS Training & Certification services with new and existing customers, across all audiences and sales segments (SMB, Mid-Market and Enterprise).

Primary business partner to LATAM Training Business Development (BD) teams, responsible for gathering requirements, developing and executing a cohesive field marketing strategy for defined training offerings.

Develop comprehensive marketing strategy and plan that is aligned with T&C Americas Business Development, and AWS Americas and LATAM Marketing. Marketing plan inclusive of digital marketing programs, campaigns and in-person and virtual events.

Plan and deliver demand generation programs to acquire new customers and market to existing customers, including integrated campaigns, events, and digital marketing.

Introduce new approaches to digital marketing and content syndication to elevate awareness around our content and messaging distribution.

Work closely with the LATAM Training BD team to understand their priorities and enable them to meet their objectives with focused lead gen activities.

Participates as key stakeholder and business partner with the LATAM Training Delivery Manager(s), product marketing and field marketing leadership regionally. This includes participating in business reviews, providing monthly and quarterly marketing updates, and providing ongoing updates to key stakeholder’s teams.

About the team

Inclusive Team Culture

Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance

Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

Proven track record of creating and executing integrated marketing campaigns using tactics that include digital advertising, lead nurture programs, live events, webinars, and social media

Experience with the end-to-end life-cycle of localization and translation

Outstanding communications skills - written and verbal

Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive highly collaborative fast paced environment

Ability to work independently and autonomously

Solid quantitative, analytical, and problem-solving skills - comfortable with data analysis and able to use data to make recommendations and drive decisions

Expertise in managing and prioritizing multiple projects and has great attention to detail

Highly organized and detail oriented

Problem-solver with strong analytical skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance

Excellent project management skills

Not afraid to try new things - driven to constantly improve results