Media Campaign Manager

Há 23 horas

Sao Paulo, Brasil Mappit Tempo inteiro

**Descrição**

Media Campaign Manager Responsibilities
- Analyze and communicate results in order to rapidly scale successful programs and learnings
- Contribute to audience and channel strategy to achieve optimal business results in context of the customer journey and user flows
- Collaborate with the Analytics team to define and execute measurement plans aligned with marketing priorities, implement test and learn strategies to deliver results, and synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
- Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
- Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships
- Oversee campaigns end-to-end from research and strategy, media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review

Minimum Qualifications
- Experience with quantitative analytical skills (attribution models, cost per acquisition, customer lifetime value)
- Experience with digital analytics data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Meta Attribution) and ad serving tools (e.g., Google DV360, Adobe Advertising Cloud)
- Experience managing external agencies or partners
- Experience presenting, enlisting support, and gaining support of ideas and initiatives to groups of stakeholders
- 5+ years of experience of managing paid and/or owned campaigns or social marketing content and strategy

Media Campaign Manager Responsibilities
- Analyze and communicate results in order to rapidly scale successful programs and learnings
- Contribute to audience and channel strategy to achieve optimal business results in context of the customer journey and user flows
- Collaborate with the Analytics team to define and execute measurement plans aligned with marketing priorities, implement test and learn strategies to deliver results, and synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
- Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
- Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships
- Oversee campaigns end-to-end from research and strategy, media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review

Minimum Qualifications
- Experience with quantitative analytical skills (attribution models, cost per acquisition, customer lifetime value)
- Experience with digital analytics data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Meta Attribution) and ad serving tools (e.g., Google DV360, Adobe Advertising Cloud)
- Experience managing external agencies or partners
- Experience presenting, enlisting support, and gaining support of ideas and initiatives to groups of stakeholders
- 5+ years of experience of managing paid and/or owned campaigns or social marketing content and strategy

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