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Trade Marketing Manager, Devices Offline Channel
3 semanas atrás
Experience using data and metrics to drive improvements
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Amazon strives to be the earth’s most customer-centric company, where customers can research and purchase anything they might want online or offline. We set audacious goals and are looking for people who can help us reach and exceed them. The Amazon Devices business is looking for an entrepreneurial, creative, hands-on, results-oriented and analytical Trade Marketing Manager based in São Paulo for the Brazilian Amazon Devices Offline Retail Team. This team is tasked with working with Brazilian retailers to create a world-class offline selling experience for Amazon Devices.
At Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job positions, therefore, we act intentionally so that our internal environment reflect the plurality of the businesses we play and the customers we serve.
In Brazil, we have a Diversity, Equity and Inclusion squad, which is formed by representatives from different roles and areas, as we understand that this agenda must have different perspectives and multiple experiences. Our leadership is committed and understands more and more their role in sharing and acting on our leadership principles, with the purpose of ‘Strive to Be Earth's Best Employer’. Understanding our responsibility and our need for change, we are conscientious that ‘Success and Scale Bring Broad Responsibility’.
Key job responsibilities
- Advocate for what is the best for customers, creating a world-class customer experience.
- Lead and define the Trade Marketing in-store masterplan to offer relevant permanent & temporary solutions for key consumption periods, events and promotional opportunities.
- Own point of sale materials from design adaptation to local requirements, in-store implementation, maintenance & refresh (e.g. digital and physical POS, content, offline marketing).
- Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
- Create and deliver Retail Execution guidelines.
- Develop and execute end-to-end in store plans for new product launches into the BR retail marketplace, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
- Identify Shopper Insights to feed into the trade marketing strategy, and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
- Overview & lead merchandising and field team efforts across all Offline retailers. Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
- Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
- Define, manage & deploy training programs for store staff. Manage our e-learning platform including development & localization of training modules.
- Manage end to end processes relating to trade shows, retail specific roadshows or training events.
- Be the key point of contact and relationship owner of multiple third-party agencies. On-board and manage external vendors including contract, budget, and KPIs set up.
- Work directly with the Head of BR Devices Offline Channel and partner with Amazon Offline Channel Devices Planning, Marketing and Product Management teams.
- Work with offline retailers and distributor to develop and implement offline trade marketing assets for our product lines, to improve sales and customer satisfaction.
- Experience with brand strategy
- Experience in digital marketing and content production timelines and process
