Global Engagement Manager

**Your wellbeing matters. Join a company that cares.** **GET TO KNOW US** Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. - **Big news: Gympass is now Wellhub** We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. **THE OPPORTUNITY** We are hiring a Global Engagement Manager - CRM to our User Growth team in São Paulo **YOUR IMPACT**: - **Promotions and Global Initiatives Leadership**: - Act as the project manager for global initiatives, ensuring agile end-to-end execution from planning to campaign launch. - Oversee global campaigns (e.g., Resolutions, global partner launches), coordinating with other areas such as Wellbeing Engagement, Program Management, Brand, and other relevant areas. - Monitor campaign results, optimize performance, and integrate learnings into future strategies. - **Cross-Functional Initiative Leadership**: - Serve as the primary point of contact (POC) for global initiatives with PMM, Product Development, Trainiac, and VM, ensuring seamless execution across multiple markets and regions. Align - complex initiatives to support overarching strategic and marketing goals. - **Data-Driven Strategic Opportunities**: - Leverage analytical skills to identify global and regional opportunities using product and marketing data. - Use deep digital marketing and data-savvy expertise to refine user growth strategies. - **EBM Flow Ownership**: - Oversee, test, optimize, and scale Event Based Marketing (EBM) and ongoing flows globally. - Secure regional buy-in to ensure successful rollouts and continuous improvements. - Document communication journeys specifically for Subscribers, ensuring a comprehensive view of the engagement and retention lifecycle. - **CRO and Best Practices Development**: - Develop a comprehensive best practices playbook and ensure its global consistency and adoption across UG teams. - Innovate and solve challenges by testing hypotheses locally, scaling successful initiatives, and continuously pushing for improvement. - Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance. **WHO YOU ARE**: - Bachelor's degree in Marketing, Advertising, Project Management, or a related field. - Deep understanding of digital marketing, CRM, and lifecycle marketing principles with a focus on engagement and retention. - Proven expertise in global campaign management, experimentation, and CRO best practices. - Familiarity with relevant marketing automation platforms and data analytics tools. - Demonstrated success in managing and executing global marketing campaigns and initiatives. - Experience in project management, strategic planning, and cross-functional collaboration in a fast-paced environment. - Track record of developing playbooks, documentation, and reporting frameworks that drive measurable improvements. - Fluent English is mandatory. **WHAT WE OFFER YOU**: We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs Our benefits include: **WELLNESS**: Health, dental, and life insurance. **FLEXIBLE WORK**: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home. **FLEXIBLE SCHEDULE**:Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs. **WELLHUB**: We believe in our mission a