Field Marketing Manager

**What makes us Qlik?**

A Gartner® Magic Quadrant Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

**The**Field Marketing** Manager**Role**

As Field Marketing Manager, you will be driving the partnership with the regional Sales leadership team to translate business objectives into an efficient and effective integrated marketing plan aligned with GTM (direct & indirect business). You will also work closely with Partner Account Managers and Focus partners to draw up joint plans for demand generation.

Acting as a strategic partner, you will be collaborating with partners/BDR/Sales and cross -functional marketing teams to identify gaps and opportunities to build Qlik brand equity (full portfolio) as well as drive pipeline and revenue growth.

**Here is how you will be making an impact**:
**Marketing Programs** - Develop a suite of programs aimed at generating awareness, attracting new contacts/accounts, increasing pipeline and developing executive relationships to expedite sales cycles across Brasil. These programs typically includes:

- Qlik-hosted local and regional events
- Sponsorship of 3rd party events, including booth presence, speaking engagements, etc.
- Support for Partners (indirect channel) in marketing programs and events
- Localized marketing programs to support regional marketing needs and strategies.

**Lead Generation and Nurturing Program Management** - Proactively drive marketing programs from planning, execution, to tracking results. Understand sales and market needs, ensure alignment with organization objectives, leverage portfolio of existing programs, define new programs, success measures, and execute programs in-region.
- Plan regional integrated marketing programs to take customers on a journey
- Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists, project management (managing production/implementation), and program analysis/measurement. When necessary, work on the localization of content developed by the global team.
- Define marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth
- Create multi-channel demand marketing to support 3x pipeline growth for direct sales
- Analyze market research such as competitor analyses, segmentation, new market trends, etc., to inform marketing program strategies.
- Take ownership of delivery against key business metrics by optimizing campaign tracking, establishing tests, analyzing results, and reporting.
- Work closely with sales and channels to ensure effective follow-up of marketing programs and tracking of opportunities.

**Program Analysis,**R**eporting and Optimization** - measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.
- Regularly communicate program status, action items, results, and deliverables across marketing and sales.
- Educate sales teams on campaigns and drive adoption.
- Participate in regional Quarterly Business Review and weekly Sales Meetings.
- Create and execute accurate budget estimates; work within program budgets and manage expenses monthly.

**Interaction with global teams for local executions -** bridge the gap between local needs and corporate guidelines for activities such as PR, Localization, Digital/Social.
- Work closely with the local PR agency to ensure alignment between local priorities and the guidelines of the global communications team. Conduct regular meetings and review materials produced. Secure local spokespeople for interviews and evaluate results and new opportunities.
- Develop local social media strategies, in line with global guidelines, working in partnership with the local agency, to achieve a consistent and growing presence.
- Support the review of translated global materials, working in partnership with the Localization team and coordinating local support as needed. The aim is to ensure that the most relevant content is available in local language.
- Coordinate the production of local success stories, interacting with Sales, Channels, Customer Marketing, local agency and customers, to guarantee quality local references.

**We’re looking for**a teammate with the minimum qualifications**:

- 5+ years previous experience in a marketing/events/sales capacity
- B2B experience is a must for this role
- A passion for identifying effective and unique campaign ideas, themes and offer