Category Development Analyst Jr

1 semana atrás

Sao Paulo, Brasil Reckitt Tempo inteiro

**OBJETIVO DO CARGO**:
Liderar os processos de Gerenciamento junto aos clientes estratégicos da Reckitt utilizando conhecimento do comportamento do shopper, da dinâmica e necessidades do varejo e das estratégias de crescimento marcas/categorias Reckitt.
Liderar a frente de desenvolvimento de categorias com base em informações de shopper, estudos de categoria e análises internas para que possamos propor soluções aos nossos clientes buscando o crescimento e ganho de relevância nas categorias em que a Reckitt atua.
Desenvolvimento do guia de execução com as diretrizes de 4Ps, visando a loja perfeita.
Auxílio na construção da estratégia de sortimento ideal, considerando diferentes ambientes de varejo, canais, perfis de lojas, regiões e estratégias das marcas/categorias.

**PRINCIPAIS RESPONSABILIDADES**:
Dar suporte ao coordenador da área na definição e liderar o processo de GC a ser aplicado e suas diretrizes, bem como as prioridades na realização de projetos de GC em Clientes;
Definir ou avaliar cronogramas de atividades do processo de GC em clientes estratégicos;
Avaliar periodicamente a performance das categorias gerenciadas e definir planos de ação para os clientes estratégicos;
Garantir que as metas de crescimento estabelecidas para GC nos clientes, sejam atingidas;
Identificar oportunidades de crescimento com base nos dados de vendas provenientes dos clientes (projetos pilotos e ações de 4Ps);
Propor, com base na análise de dados, novos insights e key business drivers (KBDs) para o desenvolvimento das categorias junto aos clientes prioritários;
Forte interface com área de Trade Marketing Categoria, Canal e Vendas para contribuição nos planos estratégicos e calendário promocional das marcas.

**QUALIFICAÇÕES/ATRIBUTOS PESSOAIS**:
Necessária experiência prévia na área de Gerenciamento de Categorias;
Ensino Superior Completo (Administração, Engenharia, Marketing, Economia, etc);
Inglês Intermediário;
Conhecimento avançado do pacote office, Advisor Nielsen, IQVIA e Dunnhumby;

**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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