Markets General Manager

Overview:
This role focusses on and is responsible for the overall delivery and performance of its market, leading and operational ownership of the office, and working as an effective member of the Markets Strategy team.

It assists with the overall structure and development of robust business processes and reporting in its region. It is responsible for devising, agreeing, and implementing effective strategies to meet and exceed the company objectives and targets at market level. As the key knowledge centre for the region within the business, you will maintain an up to date understanding of any, and all regulatory, compliance and or licensing information relevant to your market. The role works with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.

**Responsibilities**:
Strategy & Performance
- Develop, manage and drive goals/KPIs for the regulated market to meet and exceed the company’s business strategy and objectives
- Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business
- Analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region
- Work with Compliance to drive regulatory compliance and policy initiatives for your region

Budget Management
- Work with senior business stakeholders to develop an effective and strategic budget to drive growth in the market leveraging your experience and local market knowledge to make high value recommendations
- Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity
- Responsible for the efficiency and performance of marketing budgets for your region
- Monitor and analyse KPIs and metrics, reacting quickly to under performance and optimise activity accordingly

Reporting
- Responsible for generating and presenting a monthly performance review of the region to senior stakeholders
- Responsible for ensuring the reporting across the business for your region is accurate and consistent
- Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders

Business Development
- Work with Partnership team to ensure sales and account management initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI
- Work with the brand marketing team to develop a relevant strategy for the brand and ensure a consistent brand marketing strategy is delivered at local market level
- Work with promotion and retention teams to ensure that each phase of the customer onboarding lifecycle is optimised and covered with relevant promotional initiatives

Games & Product
- Develop close working relationships with all relevant stakeholders across the business
- Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content.
- Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity regarding Games and product management.
- Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the game, product and aggregation development roadmaps
- Work with internal development teams to fix issues and deliver constant improvements in the core product offering
- Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience

Qualifications:
5+ years in a senior management role, ideally working for an operator
- P&L ownership experience highly preferable
- Strong casino/industry knowledge
- Experience of working with or managing budgets
- Experience of working with a range of teams to ensure that all activities meet the appropriate compliance standards
- Understanding of country level sales and marketing strategy, including annual planning and identifying key opportunity areas