Senior Specialist, Field Marketing Management

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Job Title

Senior Specialist, Field Marketing Management - LAC

Our Purpose:
Overview:
The Cyber and Intelligence Solutions (C&I) team is responsible for product management and innovative product development of products and services to address the evolving risk & cyber security needs of all of MasterCard’s various customer segments. The C&I team was established with the responsibility to safeguard all aspects of safety and security in payments and have made great strides with new products, services and standards, positively impacting all aspects of our current and future payment eco-system.

Ekata, a Mastercard company, is the global standard in identity verification, providing businesses worldwide the ability to link any digital transaction to the human behind it. Our Ekata Identity Engine, the first and only of its kind, uses complex machine learning to combine features derived from the billions of transactions within our proprietary network and the data from our graph to deliver industry leading risk assessment solutions.

As a Sr Specialist, Field Marketing in LAC you will:

- Work with sales, account management, and marketing colleagues to develop regional programs and integrated campaigns to help achieve lead targets and revenue goals.
- Plan, execute, and oversee the lifecycle of these campaigns and programs.
- Coordinate programs across multiple channels to support teams in creating and executing awareness and demand generation to support ABM, field marketing and LAC-specific market development
- Design, manage and host field events including tradeshows and prospect/customer networking events.
- Actively participate in researching industry events and field marketing opportunities and evaluate sponsorships based on Ekata’s goals and target audience
- Research and summarize the trends in the industry and use the insights to shape and reframe by persona and help sales talk to the trends, and influence marketing strategy
- Make data-driven decisions: Set up, manage, and report on campaigns and digital performance metrics and analytics, including spend and recommendations for future approaches.
- Work closely with our sales teams to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up to increase conversion rates from lead to opportunity.
- Write concise and crisp content that captures attention and inspires conversions.

Our ideal LAC Field Marketing Manager will have:

- Bachelor’s degree in marketing, business, or a relevant field of study
- 5+ years of B2B SaaS experience in a digital marketing role
- Highly effective verbal and written communication skills in English
- Ability to travel as required
- Highly detail-oriented, well-organized and able to multitask in a fast-paced environment.
- Experience managing vendors and budgets, negotiating contracts and driving execution to completion.
- Ability to develop and deliver cohesive marketing campaign strategies, including messaging, audience, execution.
- Self-directed and creative thinker; ready to proactively bring new ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
- Knowledge of common MarTech tools including Marketo, Salesforce, Knack, WordPress, and Social Media platforms

COVID-19 Considerations

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.