Whatsapp Performance Sr. Analyst

Há 6 dias

São Caetano do Sul, Brasil General Motors Tempo inteiro

**Hybrid**:Work physically at General Motors 3 times per week (TUE-THU)

**What will your role be?**

You will work on managing and improving the Whatsapp Chevrolet in all GMSA countries, leading the coordination of the initiatives within performance, content, media, KPIs of attendance.

**What you will do (responsabilities)**:

- Champion for manage the performance of the channel in leads and sales.
- Generate initiatives together with Media, Sites, PDM, BI & Retail Marketing for gaining more share on Digital Sales in all countries of GMSA.
- Responsible for developing and executing WhatsApp marketing campaigns, analyzing campaign performance metrics, segmenting customer lists, personalizing messages, and increasing engagement through creative content.
- Collaborate with the marketing team to align on strategies and stay updated on WhatsApp marketing trends and best practices.
- Agile methodology to work with our agencies and lead the prioritization of jobs.
- Define Stories and prioritize the Team Backlog to streamline the execution of priorities.
- Ensure clear communication of goals and requirements to Agencies and promptly escalate to Senior Management whenever bugs are identified, and the deliverables are at risk.
- Prepare project documentation and presentations to GM Global Team (USA) and to South America forums.

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**Additional Job Description**:
**Your skills and abilities (required qualifications)**:

- Bachelor’s degree (Business Administration, Marketing, Advertising, IT).
- English ( fluent ) is essential. Spanish will be a plus.
- Experience working with Digital Platforms, Whatsapp, APP - Websites or e-Commerce
- Skills : UX, Mobile and Web Analytics, Problem Solving, Agile Methodology, KPIs and OKRs oriented.
- Being agile and analytical, having strong interpersonal/ communication skills, ability to communicate with various seniority levels within the organization.
- Excellent time management and organizational skills

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**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

**Diversity Information**:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

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