Senior Manager Portfolio Activation Brazil

**Why being part of Coca-Cola Latin America?**

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

For over 135 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow, such as Fanta, Sprite, Aquarius, Fuze and more

**What we expect from you**:

- Setting brand strategy, optimizing the marketing mix, and leading the creation of killer creative to tell the brand story.
- Develop a strong understanding of brand foundational tools and ensure the relevance of the brand’s identity, essence, vision, mission, and core values.
- Develop strategic plans leveraging marketplace data and trends to understand behavioral drivers of the brand’s consumer or a particular consumer segment more deeply.
- Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers.
- Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix.
- Design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings our brands to life with breakthrough creative to unlock business growth.
- Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
- Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results.
- Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.
- Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, and metrics for maximum effectiveness
- Provides business strategies, tactical direction, and operational oversight.
- Specify new processes and standards to support corporate strategies.

**Qualification & Requirements**
- Bachelor’s degree in Marketing, Business or related field is required.
- 7+ years of brand marketing experience, with a minimum of 2 years of people leadership
- Requires ability to influence at an operational level regarding policies, procedures, and practices
- Experience in Consumer-Packaged Goods Industry (CPG) is preferred
- Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
- Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
- Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales.
- Experience connecting with cross-functional teams and leading agency partners.
- Ability to influence and lead others, including those outside of the Marketing function.
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation.
- Deep understanding of total commercial spend and key P&L drivers; experience managing large consumer marketing budget and media investment decisions.
- Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
- Experience leading marketing communication projects.
- Action-oriented with the ability to think and react quickly to changing circumstances.
- Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

**What you will find working here**:

- ** Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more
- ** Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.
- ** Driven by Purpose**: A purpose-centric approach that empowers our people to protect the environmen