Creative Strategy Intern

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
The International Business Group of Didi Chuxing/99 is a multi-cultural team that seeks for the growth of the business in new and mature markets.

The Creative Strategists play a crucial role, to ensure that the paid media channels operate with the best creative content to generate growth in over 10 countries.

Working closely with advertising partners, analyzing data to generate insightful reports, defining strategies, and managing various communication channels such as Meta, TikTok, Youtube, Google and programmatic.

We are looking for an intern willing to gain hands-on experience in the creative and analytical aspects.

If you are passionate about creative strategy, eager to contribute to a cutting-edge technology company, and ready to make a difference in the transportation and food delivery industry, we would love to hear from you

Role Responsibilities:

- Collaborate with advertising partners to develop effective creative briefs that align with our brand objectives and target audience.
- Support on the creation of reports to analyze the ads’ performance, identifying key insights and areas for improvement.
- Support in defining strategic initiatives to improve performance ads and drive incremental results.
- Conduct competitive benchmarking and communication analysis to identify industry trends and opportunities.
- Support on stakeholder management and relationships with internal and external teams.
- Support on the management and performance of creatives across multiple channels, including Meta, Google, YouTube, TikTok, and Programmatic platforms.

Role Qualifications:

- A creative mindset with the ability to think outside the box and develop innovative ideas.
- Analytical skills to support on data interpretation and insights generations.
- Communication skills to collaborate with cross-functional teams
- A good listener who can understand stakeholders' needs and concerns.
- Proactive and ownership-driven mindset, demonstrating a willingness to take initiative.
- Proficiency in using social media platforms and understanding of their capabilities and trends.
- Organizational skills, with the ability to manage multiple tasks and prioritize effectively
- Intermediate to advanced English proficiency, both written and verbal.

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.