Coca-cola Creative Strategy Lead-la Ou

Há 5 dias

São Paulo, Brasil Coca-Cola Tempo inteiro

The Coca-Cola Company invites a seasoned marketing professional to join us as a Senior Director II, Marketing - Content & Creative Services. In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.

**What You'll Do for Us**:

- Guide the End-to-End Design team, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
- Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
- Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
- Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
- Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
- Act as brand guardian, ensuring a seamless and authentic brand portrayal throughout the consumer's path to purchase.
- Devise and execute strategies for Packaging Design Creative, elevating the consumer experience and heightening brand impact.
- Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
- Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
- Balance innovative approaches with business savvy to uphold our commitment to pushing boundaries while optimizing ROI.

**Requirements & Qualifications**:

- Bachelor's degree in marketing or related field; an advanced degree is preferred.
- 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management.
- Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
- Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
- Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
- A leader with a track record of fostering high team engagement.
- Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.

**What We'll Do for You**:

- Offer access to a roster of over 250 products, encompassing some of the most cherished brands worldwide, coupled with ceaseless innovation.
- Connect you with a broad spectrum of customers, fostering a rich and diverse marketing experience.
- Present an arena for impactful change, operating within a global network that influences everyday refreshment and cultivates worldwide impact.

Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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