Creative Strategy Sr. Manager

Company Overview:

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world's leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview:

99 Creative Huh is looking for a Creative Strategist.

We are a multidisciplinary and diverse team focused on leveraging brand and business results through creative strategies. We lead projects and collaborate with internal and external partners to build world-class communication and a global creative community at 99 | DiDi. If you are a knowledgeable creative/strategist willing to be challenged we might be looking for you.

Role Responsibilities:

The Senior Creative Strategy Manager will lead the Creative Strategy discipline within 99's Creative Hub — connecting business, culture, and creativity to amplify the brand's power and impact.

• This role requires strong strategic vision, storytelling mastery, and the ability to mobilize multidisciplinary teams to turn briefs into ideas that move culture and drive results.
• Focused on business needs, the creative strategist will be responsible for transforming data into insights, ideas and execution orientation.
• We are looking for creative, strategic and result-oriented professional capable of:
• Lead the team of creative strategists, ensuring quality, consistency, and inspiration across all outputs;
• Act as the bridge between the creative hub and business, product, and growth teams;
• Define strategic frameworks and methodologies that guide creative development;
• Keep 99 connected to culture, society, and consumer behavior — and ensure the brand reacts creatively to them;
• Support large-scale brand initiatives and integrated campaigns from insight to execution;
• Build and nurture a strong network of strategic partners (agencies, consultants, creators);
• Inspire, coach, and develop emerging creative strategy talent.

Role Qualifications:

• 8+ years of experience in strategy, communication, and creative leadership;
• Proven track record in major brands, agencies, or tech companies;
• Excellent leadership, influence, and communication skills;
• Deep understanding of branding, culture, and consumer behavior;
• Experience managing and developing creative teams;
• Fluent English.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

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