Product & Pricing Manager
Há 2 dias
If you make hearts beat faster, your own has to be in the right place.
**Product & Pricing Manager**:
- **Code number**:J000003477
- **Entry level**:Professionals
- **Location**:Sao Paulo
- **Organization**:Porsche Brasil
**Tasks
**Tasks**Tasks***
Main Responsibilities
Product Management
- Responsible for Product Management for all Porsche vehicle model lines as well as
individualization options and Exclusive options
- Definition of appropriate vehicle specifications for Brazil
- On a case by case basis, develop special products or editions as required by the market
- Analyze effects of market trends and competitive activities on product planning and
provide structured input to Porsche AG
- Conception of a local product strategy
- Coordinate a consistent Product Portfolio strategy and key products availability for Brazil
in accordance with sales expectations, homologation planning and PAG.
- Manage long term volume planning (PR Planning) in coordination with PAG and PBR
sales. Volume forecast alignment with VW Group. Prepare bottom-up planning, reaching
a consensus between Marketing, Sales and Managing Director on local level.
- Communicate product information to dealers and customers through the appropriate
channels at the appropriate time, maintain product information up to date for online sales
and marketing tools.
- Manage the Product Launch calendar, in accordance with Homologation and Sales
Planning
- Provide Product Presentations when requested by PR department (eg.: Product Launch
events)
- Support Sales training activities
- Support Porsche Connect rollout
- Support E-Performance activities
- Support Smart Mobility activities
Pricing
- Coordination of the local pricing strategy for new vehicles and options, including
monitoring of market changes (competitive, legal, tax etc.) and proper reflection in
official retail price calculation
- Responsible for ongoing option adjusted price comparison vs competition
- Initiate adjustment (if required) of vehicle pricing with relevant departments at Porsche
AG
- Monitor and manage price positioning to ensure appropriate price premiums and
competitiveness
- Communicate pricing information to dealers and customers through the appropriate
channels at the appropriate time
- Maintain correct price information up to date for online sales/marketing tools
- Release prices and product configuration in PCCD and Internet Car Configurator
- Analyzing volume effects of any price changes and define indicated actions together with respective departments
Marketing Planning & MAL Budget Management
- Support the Marketing Director in generating and coordinating the Marketing Plan for the
upcoming year
- Consolidate the inputs of the other marketing sub-departments: Communication, CRM
and Events & Promotion
- Coordinate the bottom-up MAL Budget planning for the upcoming 2 years including PBR Marketing, Sales and After-Sales
- Generate monthly reports and ad-hoc forecasts, ensuring optimum resources utilization
- Manage proper budget documentation for compliance purposes
- Support Finance Department at any requested forecast exercise
Market Insight and Analysis
- Continuous monitoring of automotive market and analysis of competitors' activities,
segment shares etc. and structured reporting within the company and to Porsche AG
- Responsibility for market requests by Porsche AG related to product, pricing and segment
shares
- Responsibility to manage specific market studies when requested (general market, brand
studies etc.);
- Recommends indicated actions out of the market analysis and share knowledge to the
overall business strategy of the subsidiary
Strategic Projects
- Supports the marketing Director in coordinating the Brasilian Sustainable Growth
Initiative (BSGI) within all the involved interfaces at PBR and PAG
**Qualifications
**Qualifications**Qualifications***
Education
- Bachelor’s Degree in Marketing, Business Administration, Engineering or other relevant
areas
- Post-graduation (Master, MBA) is desirable
Experience
- 5 years working experience in Product & Price or related fields
- Sound knowledge and proven experience in the Automotive Industry
Competencies and skills:
- Solid analytical capacity
- Capable of working in a structured way, paying attention do organization and
documentation
- Clear and confident communications skills, both verbal and written. Ability to do public
presentations
- Ability to negotiate with different stakeholders - eg.: Headquarters and Dealers
- Strong “car culture” and automotive knowledge
- Basic financial knowledge, covering P&L and taxation schemes
- Broader overview of a business unit, understanding the links between Product & Price not
only with Marketing, but also Sales, After Sales and Finance
- Fluency in English language is required (German is a plus)
**Contact
**Contact**Contact*
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