Senior Sponsorship and Partnerships Manager

Job Description:
We are a global leader in beverage alcohol producing an outstanding collection of over 200 brands across spirits and beer. Old and new, large and small, global and local - our brands are enjoyed in more than 180 countries around the world.” Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel inspired? Then this may be the opportunity for you.

Function

At Diageo, we have a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success. Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that fuel the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands. Character is everything to us at Diageo. We’re looking for the daring and groundbreaking spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to craft the career you want, through continuing learning and development, and the support of dedicated peers.

About the role:
The Senior Manager of Sponsorships and Partnerships is a pivotal role within Diageo Brasil, directly influencing the brand positioning and consumer connection strategies for our key premium brands: Johnnie Walker, Smirnoff, Old Parr, and Tanqueray. This position is crucial for driving brand equity and visibility through strategic sponsorship initiatives that align with our business goals.

Position within Organization:

- Reporting Structure: The Senior Manager will report to the Head of Connections, ensuring a direct line of communication and alignment with broader marketing and business strategies. This positioning allows for seamless collaboration with cross-functional teams, including marketing brands, media, digital, sales, and consumer insights.
- Collaborative Environment: This role will work closely with the marketing team to integrate sponsorship initiatives into broader marketing campaigns, ensuring consistency in messaging and maximizing impact across various channels.

Market and Functional Scope:

- Market Influence: The Senior Manager will be responsible for identifying high-value sponsorship opportunities within the Brazilian market that resonate with our target demographics. This includes assessing cultural events, festivals, and community initiatives that enhance brand visibility and consumer engagement.
- Strategic Partnerships: The scope of the role includes negotiating and managing partnerships with key stakeholders, including event organizers, influencers, and media outlets, to create synergies that elevate brand experiences.
- Consumer Engagement: By leveraging insights from market trends and consumer behavior, the Senior Manager will drive innovative sponsorship strategies that foster deeper connections and loyalty among consumers.

Level of Influence:

- Decision-Making: This role holds significant influence over sponsorship budget allocation, ensuring that investments are directed towards initiatives with the highest potential for ROI and alignment with brand values.
- Brand Equity: The Senior Manager will play a critical role in shaping the market perception of our brands through high-impact sponsorship activations, contributing to the overall growth and strength of Diageo’s portfolio in Brazil.

Key Objectives:

- Establish and execute a comprehensive sponsorship strategy that aligns with Diageo’s business objectives.
- Enhance the visibility and reputation of Johnnie Walker, Smirnoff, Old Parr, and Tanqueray in key markets.
- Drive measurable results and insights to continually refine and optimize sponsorship initiatives.

Skills
- knowledge of the events and sponsorship market
- Analytical capacity and performance vision
- Strategic thinking
- Bachelor on Marketing, Advertising or related courses
- Proficiency in English
- Spanish desirable

Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Worker Type:
Regular

Primary Location:
Sao Paulo

Additional Locations:
Job Posting Start Date:
2025-02-12