SEO Specialist PT-BR
Há 24 horas
Welcome to CrunchEquation, a managed-services partner for iGaming brands. We blend SEO, content, CRM, VIP, design, marketing, and compliance to deliver sustainable growth across sportsbook and casino.
We're hiring an SEO Specialist to lead day-to-day organic growth for Brazil. You'll own technical and on-page/off-page SEO, build scalable content architectures in Brazilian Portuguese, and collaborate closely with content and product teams to win high-intent rankings while staying fully compliant.
Key Responsibilities:
- Build Brazil market SEO roadmap: keyword universes, topical maps, content clusters, and internal linking strategies for sportsbook and casino.
- Prioritize money terms (ex.: apostas esportivas, bônus, cassino online, PIX) and long-tail informational queries that feed acquisition funnels.
- Brief and QA PT-BR content (landing pages, blogs, guides, promo pages) for intent match, E-E-A-T, and conversion—titles, meta, headers, copy, schema, media.
- Own site health: crawlability, indexation, CWV, mobile performance, logs, sitemaps, hreflang, canonicalization, pagination, faceted navigation.
- Implement and validate structured data (Organization, FAQ, Article, Breadcrumb, Product/Offer, SportsEvent where applicable).
- Drive ethical authority building: digital PR, high-quality outreach, content partnerships, and affiliate alignment—no link schemes.
- Monitor competitor link profiles and SERP features to find defensible opportunities.
- Ensure pages meet Responsible Gaming standards, bonus/advertising rules, and age-gating; coordinate approvals with Compliance.
- Align analytics and consent with LGPD and GDPR requirements.
- Build dashboards (rankings, CTR, sessions, conversions, revenue attribution) and run A/B/C tests on titles/snippets and page templates.
- Report weekly on impact, insights, and next actions; propose experiments to improve LTV/CAC via organic.
Requisitos
- 3+ years hands-on SEO with proven results in high-competition niches; iGaming (sportsbook/casino) experience strongly preferred.
- Native or near-native Portuguese (PT-BR) and strong English; excellent PT-BR copy sense for titles/snippets.
- Solid technical SEO chops (CWV, rendering, logs, JS SEO, structured data) and CMS familiarity (WordPress or headless).
- Comfortable with GA4, GSC, and at least two of: Semrush, Ahrefs, Screaming Frog, Looker/Power BI, BigQuery/SQL (nice to have).
- Competence in conversion-focused SEO (LP frameworks, CRO basics) and ethical digital PR.
- Understanding of Responsible Gaming, bonus/advertising guardrails, and LGPD analytics implications.
Vantagens
- Integration into a licensed and growing brand in the iGaming market.
- A collaborative and innovative work environment.
- The opportunity to contribute to continuous improvement in payment processes and compliance.
- Competitive salary package, aligned with experience.
- Benefits and professional development opportunities.
If you're a PT-BR SEO who blends technical rigor with great content instincts—and you play fair in tough SERPs—we'd love to hear from you.
Join CrunchEquation and help us rank where it matters in Brazil
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