Head of Marketing

1 hora atrás

São Paulo, São Paulo, Brasil Sandbox Group Tempo inteiro R$13.680 - R$1.440.000 por ano
Job Title: Head of Marketing

Job Location: São Paulo, SP ou Poços de Caldas, MG

Work Model: Híbrido, com encontros conforme a necessidade

About Sandbox Group:

Sandbox Group is a London-based group operating a network of learning businesses across the globe, with offices in London, New York, São Paulo and Bilbao. At SBX we look to build, assemble, nurture and support the scaling of a diverse family of brands and services with like-minded partners, entrepreneurs and operators where the whole is greater than the sum of its parts. All towards the singular goal of fun engaged learning.

Our mission: 

To inspire and empower lifelong learning through fun, engaging experiences, driving a global movement where innovative edutainment enriches lives, fosters connections, and shapes a brighter future for all ages.

Our values:

  • Committed to Excellence
  • Learning Fuels Our Growth
  • Collaboration Drives Us Forward
  • Strength in Diversity

Role Summary

The Head of Marketing is responsible to lead and scale our marketing function, with a strong focus on driving growth and enhancing brand presence. This role will oversee two core pillars: Growth Marketing (User Acquisition, Conversion Rate Optimization, CRM) and Communication (Design, Social Media, Copywriting, and Digital Marketing). The Head of Marketing will manage a team ensuring alignment, performance, and innovation across all marketing disciplines for Leiturinha.

Responsibilities

  • Define and execute the overall marketing strategy aligned with business objectives and growth targets.
  • Lead the Growth Marketing team across User Acquisition, CRO and CRM to drive customer acquisition, engagement, and retention.
  • Oversee the Communication team, including brand positioning, design, digital content, social media presence, and copywriting.
  • Manage and mentor the Marketing Leaders, ensuring seamless team collaboration, talent development, and performance management.
  • Monitor KPIs across channels and implement data-driven strategies to improve marketing effectiveness.
  • Collaborate cross-functionally with other departments and Leadership teams to ensure brand consistency and message alignment.
  • Own and manage the marketing budget, allocate resources effectively across channels and initiatives.
  • Stay abreast of industry trends, competitor strategies, and emerging tools and technologies.
  • Drive innovation and experimentation across all marketing efforts, fostering a culture of testing and learning.

Required:

  • Strong proficiency in performance marketing, paid media, and organic growth strategies.
  • Solid understanding of marketing analytics platforms.
  • Experience with CRO tools and methodologies.
  • Knowledge of CRM tools and strategies for lifecycle marketing and customer engagement.
  • Proficiency with content and creative tools and project management platforms.
  • Familiarity with email marketing platforms, automation flows, and segmentation.
  • Basic understanding of UX/UI principles and their application in marketing.
  • Fluent english mandatory.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

What We Offer:

  • A collaborative and innovative environment with real growth opportunities.
  • A culture that values continuous learning, diversity, and excellence.
  • Participation in global projects with direct business impact.
  • Meal/Food Voucher: R$924/month
  • Health Insurance
  • Dental Plan
  • Home Office Allowance
  • Childcare Assistance
  • School Supplies Assistance
  • Wellhub
  • Life Insurance
  • Leiturinha Subscription
Sandbox Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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