Senior Marketing Analyst

Our Mission and Opportunity Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel's vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who You Are You are a highly analytical and technically proficient Senior Marketing Analyst with a proven track record of using data to drive marketing strategy and decision-making within a fast-paced, high-growth environment. As a natural problem-solver, you excel at translating complex data into clear, actionable insights for both technical and non-technical stakeholders. You've played a key role in supporting the marketing function at a prior company, with a proven ability to translate data into actionable insights that drove business outcomes.
What You'll Do

• Sit at the intersection of marketing, marketing operations, sales, and analytics, acting as a trusted consultant to help us make informed decisions and accelerate our mission of enabling high-quality early education for every child
• Develop and maintain core marketing data models and pipelines using SQL and dbt to ensure data accuracy and reliability for all marketing reports.
• Own data pipeline integration for core marketing and sales platforms including HubSpot, Salesforce, and paid ad platforms
• Build, automate, and maintain dashboards and reports in our BI tool (Sigma) to track key marketing KPIs, providing the marketing, sales, and leadership teams with the insights they rely on.
• Partner closely with the marketing team to deeply understand their data needs, applying your expertise in core marketing concepts like lead attribution, web traffic, campaign performance, and sales funnel analysis.
• Take full ownership of existing marketing dashboards and reports, enhancing their impact to unlock additional insights related to campaign performance, lead volumes and quality, and web traffic.

What you've done

• 2-4 years of experience in a data analytics, business intelligence, or other relevant technical role, preferably within a marketing function.
• Advanced proficiency in core technical analytics, including SQL (writing complex queries and manipulating data), Data Transformation (maintaining data models with tools like dbt), and Business Intelligence/Visualization with tools like Sigma or Tableau.
• Demonstrated experience in creating and maintaining data models and pipelines that served as the single source of truth for marketing reporting.
• Experience managing and optimizing data infrastructure, connecting core marketing data sources (HubSpot, Salesforce, paid ad platforms) to a central data warehouse and ensuring data is accurate and properly structured.
• A history of building and owning a suite of dashboards and reports in a BI tool, consistently delivering valuable insights to business stakeholders.
• Excellent communication skills for stakeholder management, including acting as a trusted consultant and effectively translating technical information for all levels of an organization.
• Bonus: Experience with Hubspot or Salesforce.
• This role must be available for work during standard US working hours (any 8-hour shift from 9am EST - 8pm EST).

Location This position is only hiring in one of the following locations: Brazil, Dominican Republic, or Argentina.
Equity & Ownership: We believe in empowering our employees as stakeholders in brightwheel's success. As an equity holder, your financial upside grows alongside the company's achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support: We want our team members and their families to thrive, and we're committed to providing competitive, high-quality benefits to support their health, well-being, and future. While specific offerings may vary by region, we aim to offer strong support in the following areas: --Healthcare Coverage: Comprehensive medical, dental, and vision benefits where available; we aim to cover a high portion of costs for employees and their families. --Paid Parental Leave: Generous leave to support growing families, with timing and structure aligned to local standards. --Flexible Paid Time Off (PTO): Encouraging regular rest and recharge through flexible vacation policies. --Retirement & Savings Support: Where possible, we provide local retirement or savings plan access (e.g., 401(k) in the U.S.).
Note: Exact benefits for this role will be finalized based on local regulations and best practices in your home country. We're committed to delivering benefits and supports that reflect our values and the importance of this role.
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from  addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.

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