
Senior Marketing Analyst
Há 5 dias
We are looking for a
Senior Marketing Analyst
with strong expertise in
Paid Media, SEO, Organic Content, Lead Generation, and AI tools
to drive both short-term results and long-term growth.
What You'll Do
Paid Media & SEO
- Manage and optimize
Google Ads, Meta Ads, and LinkedIn Ads
campaigns. - Develop and implement
SEO strategies
(on-page, off-page, and technical). - Conduct keyword research and optimize website content for traffic and conversions.
Lead Generation & Analytics
- Create, manage, and optimize
lead generation funnels
(email campaigns, gated content, webinars). - Track and report KPIs (
CTR, CPL, CAC, ROAS
) using Google Analytics, HubSpot, or similar CRM/automation tools. - Align
marketing-qualified leads (MQLs)
with
sales-qualified leads (SQLs)
for smoother sales handovers.
Social Media & Brand Awareness
- Develop and manage campaigns on
LinkedIn, Instagram, YouTube
, and emerging platforms to build authority and drive leads. - Work closely with creative and design teams to deliver
engaging content, short-form videos, and thought-leadership campaigns
.
AI & LLM (Large Language Models) Marketing Applications
- Leverage
AI/LLM tools (Gemini, ChatGPT, Jasper, etc.)
to automate content creation, optimize copy for SEO, and enhance personalization at scale. - Experiment with
AI-driven customer engagement tools
(chatbots, predictive analytics) to improve conversion rates.
Requirements
- English
(advanced). - Proven results in
Google Ads
and
SEO
campaigns. - Experience with
organic content creation and inbound marketing
. - Solid background in
B2B marketing
. - Degree
in Marketing, Advertising, Business, or related fields.
Nice-to-Haves
- Experience with
CRM tools
(HubSpot, RD Station, Salesforce, etc.). - Certifications in
Google Ads, Analytics, or SEO
. - Knowledge of
ABM (Account-Based Marketing)
. - Experience with
CRO (Conversion Rate Optimization)
and landing page testing. - Familiarity with
marketing automation
and advanced analytics dashboards. - Hands-on experience with
AI-driven marketing workflows
(prompt engineering, automated reporting, AI-assisted SEO).
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