Senior Marketing Analyst

Há 5 dias


Rio de Janeiro, Rio de Janeiro, Brasil Tulfa Tempo inteiro R$90.000 - R$120.000 por ano

We are looking for a
Senior Marketing Analyst
with strong expertise in
Paid Media, SEO, Organic Content, Lead Generation, and AI tools
to drive both short-term results and long-term growth.

What You'll Do

Paid Media & SEO

  • Manage and optimize
    Google Ads, Meta Ads, and LinkedIn Ads
    campaigns.
  • Develop and implement
    SEO strategies
    (on-page, off-page, and technical).
  • Conduct keyword research and optimize website content for traffic and conversions.

Lead Generation & Analytics

  • Create, manage, and optimize
    lead generation funnels
    (email campaigns, gated content, webinars).
  • Track and report KPIs (
    CTR, CPL, CAC, ROAS
    ) using Google Analytics, HubSpot, or similar CRM/automation tools.
  • Align
    marketing-qualified leads (MQLs)
    with
    sales-qualified leads (SQLs)
    for smoother sales handovers.

Social Media & Brand Awareness

  • Develop and manage campaigns on
    LinkedIn, Instagram, YouTube
    , and emerging platforms to build authority and drive leads.
  • Work closely with creative and design teams to deliver
    engaging content, short-form videos, and thought-leadership campaigns
    .

AI & LLM (Large Language Models) Marketing Applications

  • Leverage
    AI/LLM tools (Gemini, ChatGPT, Jasper, etc.)
    to automate content creation, optimize copy for SEO, and enhance personalization at scale.
  • Experiment with
    AI-driven customer engagement tools
    (chatbots, predictive analytics) to improve conversion rates.

Requirements

  • English
    (advanced).
  • Proven results in
    Google Ads
    and
    SEO
    campaigns.
  • Experience with
    organic content creation and inbound marketing
    .
  • Solid background in
    B2B marketing
    .
  • Degree
    in Marketing, Advertising, Business, or related fields.

Nice-to-Haves

  • Experience with
    CRM tools
    (HubSpot, RD Station, Salesforce, etc.).
  • Certifications in
    Google Ads, Analytics, or SEO
    .
  • Knowledge of
    ABM (Account-Based Marketing)
    .
  • Experience with
    CRO (Conversion Rate Optimization)
    and landing page testing.
  • Familiarity with
    marketing automation
    and advanced analytics dashboards.
  • Hands-on experience with
    AI-driven marketing workflows
    (prompt engineering, automated reporting, AI-assisted SEO).

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