Growth & Lead Generation Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil Coface Tempo inteiro
Company Description

At Coface, we make trade happen everyday.

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter.  We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners

Job Description

What You'll Do:

  • Develop and execute B2B lead generation strategies aligned with business goals
  • Manage the sales funnel prior to customer acquisition
  • Conduct market analysis to identify key segments and trends
  • Plan and optimize multi-channel campaigns using marketing automation and CRM tools
  • Qualify and nurture leads through personalized communication and relevant content
  • Collaborate with marketing and sales teams to support lead-to-customer conversion
  • Monitor KPIs and provide performance reports
  • Manage campaign budgets and optimize paid digital channels (Google Ads, LinkedIn Ads)
Qualifications

What We're Looking For:

  • Bachelor's degree in Marketing, Business Administration, or related fields
  • Postgraduate/Specialization in Digital Marketing or Business (preferred)
  • 5–6 years of experience in lead generation and digital marketing
  • Strong knowledge of SEO, SEM, Google Ads, social media, and campaign management
  • Strategic mindset, results-driven, proactive, and dynamic
  • Advanced English | Intermediate Spanish
Additional Information

What can we offer you?

  • Hybrid working model: 2 days in the office
  • Inclusive work environment, where we support and help employees grow
  • Career opportunities: Opportunity to build your career (both locally and
  • internationally) in a large global company, one of the world leaders in its field
  •  Health care

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