GTM Data Analyst
1 hora atrás
At TRACTIAN, the GTM Operations team is a global department that supports Tractian GTM teams across the US, Brazil, and Mexico. We are a foundational team building the data infrastructure, systems, and processes that power our go-to-market execution and directly impact customer experience.
What you will do
As a GTM Data Analyst at Tractian, you will design and deliver the insights, analysis, and reporting infrastructure that enable our Sales, Marketing, and Customer Success teams to scale with precision. You'll act as the analytical backbone of GTM strategy—translating complex pipeline data into actionable insights for leadership, ensuring revenue forecasting accuracy, and uncovering growth opportunities across customer segments and territories. This is a high-visibility role that requires both technical depth and business acumen. You'll partner with RevOps, Enablement, and Sales Leadership to drive pipeline optimization, performance tracking, and long-term GTM strategy.
Responsibilities
- Identify key patterns in the pipeline and customer base to highlight the next big opportunities for sales
- Work with BI and GTM data team to gather the relevant data and insights for sales team to drive large expansion projects
- Maintain forecast data structures to project accurate company revenue results.
- Deliver monthly pipeline analyses from Leads to Deals Won to identify bottlenecks, root causes, and scalable opportunities.
- Create and follow up on action plans with stakeholders to address identified bottlenecks.
- Report results and insights to C-suite and GTM leadership, driving alignment and accountability.
- Segment high-performing markets/accounts using conversion rates, CAC payback, LTV, GRR/NDR, ARPA, churn.
- Build and maintain marketing and sales pipeline dashboards in HubSpot and other BI tools.
- Develop market mapping analyses (TAM, segment growth, competition) to guide new investments.
- Conduct territory capacity and coverage analyses to optimize sales allocation.
- Support enablement materials and training to translate data insights into playbooks and process improvements.
- Build attribution models, cohort tracking, and funnel diagnostics to support lifecycle and campaign analysis.
- Partner closely with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency.
- 2+ years of experience in GTM Systems, GTM Strategy, Revenue Operations, or Data/Analytics—preferably in high-growth B2B SaaS.
- Hands-on experience with CRM and GTM systems (like HubSpot or Salesforce).
- Proven experience reporting to C-suite with strong communication, summarization, and presentation skills.
- Expertise managing large datasets and turning insights into actionable recommendations.
- Strong problem-solving skills and a bias for automation and scalability.
- Ability to collaborate cross-functionally and translate technical concepts for non-technical audiences.
- Comfortable working autonomously in fast-paced environments.
- English proficiency.
- Alignment with Tractian's mission and values.
- SQL knowledge and experience
- Experience in segmentation / ICP projects.
- Background across both sales and data functions.
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