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Shopper Marketing Manager- Temp
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About Monster Energy
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day In The Life
In the electrifying role of Shopper Marketing Manager at Monster Energy, you'll be the powerhouse driving dynamic collaborations with bottler partners and key accounts. Your mission is to turbocharge the marketing efforts for our sales team, harnessing a deep understanding of the distinctive needs of our customers and shoppers. You'll accelerate activation strategies that not only fuel robust customer relationships but also deliver impressive results. This role is all about synergy, working hand-in-hand with sales, e-commerce, cross-functional marketing teams, revenue growth management, and the shopper insights department, ensuring that every campaign resonates with the thrilling energy of our brand.
The Impact You'll Make
- Own commercial and bottler communication serving as the marketing expert. Work closely with the wider marketing team to ensure consistency across programming, assigned accounts and regions. Leverage retailer and brand strategies to new product launches, exclusive items, product re-launches, sampling programs, summer, winter programs, reattainment, price promotions and custom consumer promotions.
- Assist in the development of annual business plans using category, shopper, and retailer specific data. Identify areas of opportunity, providing market insights, performance data metrics, strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.
- Ensure all branding and logo use is in line with brand standards at all POS materials and in store-activations. Work with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.
- Lead consumer promotions, timely managing full process - planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment creative process, printing etc. Report post-promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment).
- Participate in regular shopper marketing and sales team meetings, conference calls providing strong leadership to shopper behavior-based decision making, adding value to current customer, shopper marketing processes.
- Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital team, sales and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.
Who You Are
- Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or another related field.
- Additional Experience Desired: More than 5 years of experience in Traditional and omni Shopper Marketing, Key
- Account Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage, packaged goods industry.
- Additional Experience Desired: Between 3-5 years of experience in Beverage market distribution system developing eCommerce plans
- Computer Skills Desired: Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
