App Marketing Specialist

Job Summary:

We are looking for a strategic and results-driven
App Marketing Specialist
to lead the marketing strategy for the Supersocial standalone Android app. You will own the full user journey — from awareness and acquisition to engagement and retention — working closely with Paid Media, CRM, Product, and Growth teams to deliver a seamless experience and strong performance across the funnel. If you love scaling mobile-first products and turning insights into action, we'd love to hear from you.

This position is based in the Rio de Janeiro (Barra da Tijuca).

We are looking for someone who :

• Full-Funnel Strategist: Understands how ads, store listings, and in-app messaging connect into one user journey.
• Deeply Analytical: Uses data to identify trends, optimize performance, and guide decisions.
• Cross-Functional Bridge-Builder: Collaborates seamlessly with marketers, product managers, and CRM specialists.
• User-Obsessed: Constantly focused on reducing friction and creating more value for users.
• Sports Enthusiast: Passion for sports, especially soccer, is a big plus.

Professional Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years' experience in app, mobile, or product marketing for consumer-facing apps.
• Hands-on expertise in App Store Optimization (ASO) for Google Play.
• Proficiency with MMPs (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Amplitude).
• Strong analytical and communication skills in Portuguese and English.

What you'll be doing:

• App Marketing Strategy: Define and execute the end-to-end marketing roadmap to drive growth and retention.
• App Store Optimization (ASO): Lead ASO efforts for Google Play, optimizing keywords, creatives, and listings to maximize discovery and installs.
• Acquisition & Campaign Management: Partner with Paid Media to optimize acquisition campaigns (Google App Campaigns, Meta, etc.), ensuring efficient, high-quality user growth.
• Engagement & Retention: Work with CRM and Product to refine onboarding, push, and in-app messaging strategies that increase engagement and reduce churn.
• Performance Measurement: Track and report on app metrics (LTV, DAU/MAU, retention, churn), providing clear insights to stakeholders.
• Continuous Experimentation: Drive a culture of testing across the funnel — from store listings to engagement tactics — to unlock new growth opportunities.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).