SEO Analyst

Chili Digital is a performance-driven digital marketing agency operating across Latin America.

We specialize in SEO, paid media, conversion rate optimization (CRO), and data-driven marketing strategies that maximize return on investment. Our approach is rooted in technical expertise and analytics, ensuring brands achieve sustainable growth through measurable results.

We are committed to fostering homegrown talent and helping the best companies in our region compete on a global scale while supporting international brands in thriving across Latin America.

Why Join Us?

Joining Chili Digital is an exciting opportunity if you're looking for:

• Full Ownership: Manage the full SEO campaign lifecycle, from strategy to execution, with full autonomy and client-facing responsibility.
• Process & Performance Culture: We believe results come from process. You'll be backed by frameworks, tools, and data to deliver consistently.
• Cross-Functional Collaboration: Work closely with Content, Paid Media, and BI teams to drive integrated performance campaigns.
• Growth & Recognition: At Chili, your impact is visible. You'll be supported in career development, upskilling, and gaining visibility for your achievements.

About the Role

We're seeking a highly organized, detail-oriented SEO Analyst to take full ownership of client campaigns from start to finish. This is a client-facing role, and you will act as the main point of contact, responsible for all deliverables and communication.

You'll handle the full SEO lifecycle, including onboarding, keyword research, blog and off-page briefings, audits (technical, content, off-page), competitor benchmarking, performance analysis, and monthly reporting. Campaigns and task delivery must be managed through our internal CRM SENTR, and you will be expected to uphold timelines and documentation requirements.

This role requires a strong understanding of on-page, technical, and off-page SEO, as well as an ability to manage multiple client relationships simultaneously.

In Detail:

End-to-End Campaign Management

• Client Onboarding: Lead kickoff calls, collect business objectives, and ensure technical access is complete.
• Keyword Research: Conduct intent-based keyword research, clustering, and funnel alignment.
• Content Briefings: Prepare SEO blog briefs and landing page outlines for writers based on keyword strategy.
• Off-Page Briefings: Provide backlink teams with detailed outreach and domain targeting strategies.
• Audits: Conduct in-depth technical, content, and backlink audits with clear action points and benchmarks.
• Competitor Analysis: Run gap analysis, benchmarking, and SERP reviews to position clients against top industry competitors.
• Implementation: Coordinate with dev/content teams to ensure SEO recommendations are correctly implemented.
• SENTR Campaign Management: Document all actions, monitor progress, update statuses, and track deadlines inside our internal CRM.

Client Relationship Management

• Direct Contact: Be the main point of contact for your portfolio of SEO clients.
• Lead monthly calls, send weekly updates, and respond to client queries within agreed SLAs.
• Proactively identify issues, propose solutions, and align strategy to meet performance goals.
• Maintain high satisfaction and retention through clear communication and transparent delivery.

Analysis & Reporting

• Monthly Reports: Prepare results-driven reports showing organic traffic growth, keyword improvements, and key wins.
• Provide clear narratives with insights and next steps aligned to the client's business goals.
• Track KPIs such as visibility, CTR, bounce rate, and conversion trends, using tools like GA4, GSC, SEMrush, and Looker Studio.

Requirements:

• 2–4 years of experience in an SEO-focused role, ideally within an agency environment.
• Strong understanding of on-page SEO, technical SEO, and link building best practices.
• Experience managing SEO campaigns end-to-end, including keyword research, audits, reporting, and briefing content.
• Familiarity with tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Demonstrated success in conducting and implementing technical/content/off-page audits.
• Strong analytical mindset with attention to detail and ability to turn data into actionable strategy.
• Highly organized and process-oriented, able to manage multiple accounts using SENTR or similar CRM/task management tools.
• Experience in client-facing roles with excellent communication and stakeholder management.
• Advanced English and Spanish are required.