Facebook Ads Specialist

Facebook Ads Specialist

To ApplyWhen applying, you must include a short video or slide presentation showing your most successful Meta campaign for a U.S.-based client, including: Amount of leads, Cost per lead, Campaign period, Total investment, and Overall results

**(Applications without this information will not be considered.)

Meta Paid Ads Specialist

We're seeking a results-driven Meta Ads Specialist with proven experience managing campaigns for multiple industries and U.S.-based clients, ideally within a marketing agency environment. If you excel at building, optimizing, and scaling high-ROI campaigns while managing multiple client accounts at once, we want to talk to you.

What We're Looking For

• Availability during U.S. commercial hours (8am–6pm EST) with flexibility to handle urgent matters outside these hours when necessary.
• Proven track record managing $10k+/month in ad spend per client with measurable success.
• Experience with U.S.-based clients and understanding of U.S. market trends.
• Background working in a marketing agency or managing multiple client accounts simultaneously.
• Mastery of Facebook Ads Manager, Business Manager, and Pixel setup.
• Strong skills in conversion tracking, retargeting, and funnel building.
• Data-driven decision-making and analytical skills.
• Strong communication and organizational skills for client management.
• Fluent in English — both written and spoken — for clear communication with clients and internal teams.
• Highly organized, proactive, and able to manage competing priorities.

This Job Fits You If

• You are naturally competitive, assertive, and persistent — you don't take no for an answer and always dig deeper.
• You're passionate, innovative, and collaborative. You take ownership of your work and aim to make a real impact.
• You're a problem solver through-and-through, tackling even the most complex marketing challenges until you find answers.
• You have a comprehensive understanding of marketing funnels, paid ads, social media, and analytics.
• You're an expert in Facebook Ads, having directly managed large budget campaigns with measurable results.
• You pay close attention to detail — small things don't slip by you.
• You are eager to learn, test, and strategize while using client budgets wisely to maximize ROI.

What You'll Do

• Provide clear, actionable performance reports to clients and internal teams on a regular basis.
• Stay current with Meta policy changes, trends, and algorithm updates.
• Strategize, launch, and manage high-converting campaigns across Facebook & Instagram.
• Work across multiple industries, adapting strategies to different markets and goals.
• Conduct in-depth audience research, targeting, and segmentation for each client.
• Create compelling ad copy and collaborate on scroll-stopping creatives.
• Implement A/B tests on creatives, audiences, and landing pages to improve CTR, CPA, and ROAS.
• Monitor campaigns daily and make fast, data-driven optimizations.
• Manage budgets effectively to maximize ROI.
• Collaborate with clients or leadership to define goals and create strategies to meet them.
• Oversee campaign design and content to ensure relevance for the target audience.
• Work with all aspects of social media advertising including automation, ad scheduling, conversion tracking, and video ads.
• Stay up to date on digital marketing trends, platform changes, attribution, and programmatic media buying.
• Test variations of ads to identify top performers.
• Measure and optimize campaigns using vendor dashboards, Google Analytics, and marketing analytics reports.
• Perform post-campaign analysis to determine performance and ROI.
• Lead brainstorming sessions for new advertising campaign concepts, content, and design elements.

Bonus Points If You Have

• Familiarity with tools like GoHighLevel, Google Analytics, etc

Proven success managing other ad platforms — Google, YouTube, LinkedIn, Reddit, TikTok, etc.

Job Types: Full-time, Contract

Pay: From R$20.00 per hour

Expected hours: 20 – 50 per week