Sr. Business Marketing Lead

At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon's strength as a world-class eCommerce website and have integrated ads into the shopping experience from first discovery to purchase. Amazon Ads operates at the intersection of ecommerce and advertising, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including ads.

If you're interested in joining a rapidly growing team working to build a unique and world-class scaled marketing program with a persistent focus on the customer, you've come to the right place.

Our key goal is to drive adoption and growth across a range of self-service, cost-per-click advertising products. This will enable small and medium-sized business (SMB) advertisers to engage with customers in meaningful ways.

We are seeking a creative and result oriented Senior Business Marketing leader - Portugese speaking to steer SMB Marketing for our Brazil business.

The ideal candidate for this role will have a strong passion for data and customer insights. They will leverage these to develop innovative strategies that achieve key business goals. They will approach this role with a customer-first mindset, seeking to understand pain points, gaps, and identify opportunities. They will proactively identify and mitigate potential risks, demonstrating sound judgment in escalating issues when appropriate. To be successful, they'll need to be an excellent communicator who can earn the trust of key stakeholders across multiple teams. The candidate should be comfortable operating in ambiguous environments, working autonomously, and handling multiple tasks simultaneously. The ability to prioritize effectively will be crucial, as they will contribute to ambitious growth plans. If you are organized, analytical, and eager to own and drive the end-to-end regional strategy for SMB advertisers in Brazil, this is an excellent opportunity.

Key job responsibilities

• Create strategic SMB priorities and roadmap for the region based on key customer and data insights
• Own day-to-day partnerships and reviews with local sales and partner stakeholder teams
• Work closely with Channel marketing managers to align cross- channel marketing strategy based on customer insights and business priorities
• Own analysis of business performance against key goals including insights/callouts for Weekly/Monthly/Quarterly Business Reviews
• Prepare for business reviews to the senior management team regarding progress, roadblocks, and action plans.
• Analyse the impact and results of initiatives impacting the program, and share results with senior leaders and stakeholders

A day in the life

In this role, you will be responsible for the end-to-end performance and strategy for SMB advertisers for Brazil. You will work closely with stakeholders worldwide and locally to achieve key business objectives. As part of this position, you will develop deep insights into local advertisers and partner with various stakeholders. This will enable you to define strategic priorities and a roadmap to accelerate Brazil's performance for SMBs, aligning it with some of Amazon's best-performing regions. The role is based out of Sao Paulo but will require interaction with our global teams in Europe and North America.

About the team

Our team is responsible for making it simple for third-party (3P) and first-party (1P) selling partners to advertise their products. This increased visibility of their offerings benefits both the selling partners and Amazon customers, who can discover a wider selection of products – a win-win

• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Fluency in Portugese language

• Previous advertising or retail experience
• Advanced SQL knowledge
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing strategic joint marketing plans with local and global footprint

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