Haircare IBP Commercial Strategy

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 offices, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.

Haircare IBP Commercial Strategy & Planning Specialist EMEA-IP (Relocation to Italy):

JOB MISSION

The mission of this role will be to support sales with effective and valuable trade marketing initiatives that lay the ground for the sales force activities, maximize sales, grow the salons business, increase the end-clients' satisfaction and elevate the brand image and sustainability.

DUTIES AND KEY RESPONSIBILITIES

Strategy & Planning

Support execution and follow-up of the Local Master Plan and go-to-market strategy.

Ensure alignment with brand guidelines and contribute to strategic tool development.

Pricing & Market Intelligence

Assist in setting local prices and maintaining price lists.

Analyze competitor pricing, product mix, sales data, and perform ad hoc market analyses.

Trade Marketing & Promotions

Develop and adapt local sales and promotional tools.

Support incentive programs and manage promotional budgets.

Ensure consistency with global templates and support local initiatives.

Communication & Online channels

Support communication plan development and execution.

Monitor social media, PR activities, and assist with agency coordination and website updates.

Local E-commerce & E-retailers support.

Sales Forecasting & Analytics

Contribute to sales forecasting and launch planning (tools, promos, prospecting kits).

Sell-in & sell-out, product mix and ad hoc performance analysis.

Reporting & Performance Monitoring

Prepare reports and track performance across relevant areas of responsibility.

PERSON SPECIFICATION AND REQUIREMENTS

Minimum 3-5 years of experience in the marketing field or similar role

Strong knowledge of beauty industry (professional haircare market)

Decision Making capacity, Leadership & Management Skills

Problem solving and "make things happen" ability

Ability to think critically, creatively and to quickly react to environmental changes

Team player

Strong commercial acumen and business understanding

Commercial awareness partnered with a strategic mindset

Ability to manage both internal and customer relationships (strong interpersonal skills)

Good negotiation, influencing and stakeholder management abilities

Time Management, Project Management, Budget Management

Experience analyzing large amounts of data and trends

Passionate about Sustainability

Available to travel frequently within assigned EMEA-IP countries

Full proficiency in English is a must, italian nice to have, any third language could be relevant.

The role will have responsibilities within the region, could be based in Parma or in the region.

WHY YOU WILL LOVE WORKING WITH US

At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you'll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.

EQUAL EMPLOYER OPPORTUNITY

At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political