Content Marketing Manager

About Sigga

Sigga is a global leader in Enterprise Asset Management (EAM) solutions. Our mission is to empower asset-intensive businesses—in sectors like manufacturing, oil & gas, mining, and utilities—to achieve their digital transformation.

We do this by connecting frontline maintenance workers and maintenance planners & schedulers directly to SAP with a powerful, mobile, no-code platform. Our solutions (like EAM Empower and Planning & Scheduling) replace paper, eliminate inefficiencies, and give teams the data they need to boost productivity, increase asset uptime, and drive real-world profitability.

Responsabilidades e atribuições

The Opportunity

This is not your average content marketing job. We are looking for a strategic storyteller who can translate complex, technical concepts into compelling, value-driven narratives.

As our Content Marketing Manager, you will be the chief storyteller and architect of our content engine. You won't just be writing blogs; you'll be building a strategic function that educates the market, establishes Sigga as a thought leader in the SAP EAM space, and generates a predictable pipeline of high-quality leads.

You'll be a perfect fit if you love digging into a technical, industrial world (think "wrench time," "OEE," and "predictive maintenance") and turning its challenges into clear, engaging content that speaks directly to Maintenance Planners, Reliability Engineers, and VPs of Operations.

Key Responsibilities

• Content Strategy & Planning: Develop and execute a comprehensive content strategy aligned with marketing-influenced pipeline goals.
• Persona-Based Creation: Own the creation of high-impact content across the entire buyer's journey. This includes:
• Thought Leadership: White papers, in-depth guides, and ebooks.
• Demand Generation: Webinar presentations, landing page copy, video scripts and email nurture content.
• Brand & Awareness: Blog posts, infographics, and social media (LinkedIn) content.
• Sales Enablement: Customer case studies, product data sheets, and competitive battlecards.
• Technical Translation: Become an expert in our products and audience. Translate complex EAM and SAP-related topics into clear, benefits-driven stories.
• Editorial Management: Own the content calendar, managing all production timelines from initial concept to final promotion.
• SEO & Distribution: Develop and execute an SEO strategy to capture organic traffic for key industry terms. Ensure all content is promoted effectively across email, social, and partner channels.
• Measurement & Optimization: Define, track, and report on key content KPIs (e.g., MQLs, SQLs, pipeline influence, content engagement). Use data to continuously improve your strategy.
• Collaboration: Work cross-functionally with Product, Sales, and Customer Success to source ideas, ensure content accuracy, and support company-wide goals.

Who You Are (Qualifications)

• Experienced: 5+ years in a B2B content marketing role, with a portfolio that showcases your writing and strategic skills.
• A Technical Translator: You have proven experience in B2B SaaS, enterprise software, or a related technology field. You are skilled at making complex subjects simple and compelling.
• A B2B Strategist: You think in terms of funnels, pipelines, and MQLs. You understand that content is a core driver of the commercial business, not just a "nice to have."
• An Exceptional Writer & Editor: You have a keen eye for detail and a strong, clear writing voice. You are a stickler for quality.
• Data-Driven: You are comfortable in a marketing automation platform (like HubSpot) and Google Analytics. You use data to make decisions.
• Curious & Proactive: You are a self-starter who is genuinely curious about the industrial world our customers live in.

**Bonus Points (Highly Valued):

• Direct experience with EAM, CMMS or industrial maintenance.
• Knowledge of the SAP ecosystem (especially SAP PM or S/4HANA).
• Experience marketing to asset-intensive industries (manufacturing, oil & gas, etc.).

fer a competitive salary, comprehensive benefits, and flexible work arrangements.

Requisitos e qualificações

Key Success Factors

We believe in setting you up for success. Here is what that journey looks like:

In Your First 30 Days: You will complete a full immersion into Sigga's products, customers, and market. You'll have met with key stakeholders in sales, product, and customer success, and be able to articulate the value proposition of our core solutions. You will have performed a complete audit of our existing content and marketing assets.

In Your First 90 Days: You will have taken full ownership of the editorial calendar and content production. You will have published your first major content asset (e.g., a white paper or customer case study) and launched a corresponding demand-generation campaign. You will have a clear performance dashboard to measure content-driven MQLs and pipeline.

In Your First 6 Months: You will be the go-to expert for Sigga's story and message. You'll have a predictable pipeline of content in production, including a regular webinar series and a steady stream of sales-enablement tools. You will be able to demonstrate a clear, data-backed link between your content efforts and an increase in marketing-influenced pipeline.

In Your First Year: You will have built a scalable content engine that is a primary and predictable driver of new business. You will have measurably elevated Sigga's brand as a clear thought leader in the SAP EAM space, and your strategy will be influencing not just leads, but customer retention and expansion.

Why Sigga?

• Make an Impact: We are a growing company in a massive, underserved market. You won't be a small cog in a big machine. Your work will directly impact our growth and success.
• Solve Real Problems: Our software helps keep the world's most essential industries running—from making food to producing energy.
• Great Culture: We are a global, collaborative team that values curiosity, integrity, and putting customers first.
• Competitive Compensation: We of

Quem somos nós?

A Sigga é líder de mercado e fornecedora global de aplicativos de software que transformam as operações de manutenção em empresas com uso intensivo de ativos que executam SAP. Nossas ferramentas móveis de manutenção e planejamento e programação ajudam as empresas a remover ineficiências de manutenção, otimizar o planejamento e a programação da manutenção e se adaptar rapidamente às mudanças nas necessidades de negócios ao longo do tempo e em vários locais.

Nossas Soluções

Os aplicativos Sigga são flexíveis, modernos e conectados digitalmente para acelerar a transformação digital. Fornecemos soluções de manutenção para empresas globais com SAP há mais tempo do que qualquer outro fornecedor de software.

Os líderes de mercado reconhecem o tempo, a economia de custos e as melhorias operacionais geradas quando os funcionários de manutenção recebem acesso em tempo real ao EAM de origem. As principais empresas recorreram à Sigga por nossa liderança tecnológica, experiência SAP e parceria colaborativa para impulsionar a transformação da manutenção em seus locais globais.

Nossa Missão

Nossa missão é capacitar empresas com uso intensivo de ativos para alcançar sua transformação digital EAM. A Sigga começou como uma empresa de serviços profissionais e usou o conhecimento do setor adquirido para desenvolver software moderno e líder de mercado e experiências móveis para otimizar o trabalho com SAP.