Consumer Insights Manager

Há 2 dias

São Paulo, São Paulo, Brasil Red Bull Tempo inteiro R$80.000 - R$120.000 por ano
Descrição da empresa

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome. 

As a Consumer Insights Manager, you will play a critical role in transforming data into actionable insights and ensuring a holistic understanding of our consumers by analyzing and integrating insights across all company departments. This cross-functional approach will be essential to uncovering and addressing the full spectrum of consumer behavior, preferences, and needs, enabling strategic decision-making and driving business growth. You will conduct research (T&A, qualitative, and syndicated tools like Nielsen, IRI, and Mintel), collaborate on stakeholder reports, act as a liaison with business partners, and represent the "voice of the consumer." Additionally, you will lead and develop pricing strategies to optimize the product portfolio and meet business goals.

Descrição do emprego

Consumer Insights & Research:

  • Serve as the central hub for consumer understanding, integrating insights from all departments.
  • Transform data into actionable insights to drive strategic plans.
  • Conduct annual research and Trial & Awareness (T&A) studies.
  • Utilize and analyze tools such as Nielsen, IRI, and Mintel for insights.
  • Align insights with Business Intelligence departments to create a unified agenda.

Portfolio & Pricing:

  • Strategically manage the product portfolio, identifying opportunities for innovation, optimization, and brand positioning aligned with business goals and consumer needs.
  • Define strategies tailored to specific sales channels and regions to ensure the portfolio meets localized needs.
  • Develop and implement pricing strategies through market analysis, price elasticity studies, and profitability assessments.

Stakeholder Engagement:

  • Act as a liaison between Consumer Insights and key business partners, unifying data points across departments.
  • Anticipate research needs and represent the "voice of the consumer" company-wide.

Marketing Management:

  • Support the National Brand Marketing Director with the annual business plan.
  • Manage and maintain the allocated marketing budget.
Qualificações

Advanced or fluent in written and spoken English

Strong experience in brand management, including the development and execution of comprehensive marketing strategies

In-depth knowledge of brand positioning, brand equity development, and consumer marketing. 

Extensive experience in portfolio management with a strong understanding of sales channels and regional dynamics to drive business performance

Experience in pricing strategy development and portfolio management to optimize business performance

Solid understanding of competitor activity and consumer behavior in a brand and FMCG context

Strong analytical skills and experience with performance measurement tools

Problem-solving expertise with a solid grasp of both qualitative and quantitative research methodologies

Commercial acumen and analytical ability to understand trade dynamics and market trends

 An entrepreneurial "can-do" attitude, supported by continuous learning and the application of best practices

Informações Adicionais

Acreditamos no potencial de todas as pessoas para dar aaasas a ideias independente de expressão de gênero, raça, religião, orientação afetivo-sexual, origem, idade e deficiência. No mundo da Red Bull todas as pessoas são bem-vindas.

  • Analista de Consumer Insights

    1 semana atrás

    São Paulo, São Paulo, Brasil UltraCon Consultoria Tempo inteiro R$40.000 - R$60.000 por ano

    Analista de Consumer InsightsData de Início: ImediataTempo de Alocação: IndeterminadoLocal de Trabalho: São Paulo/SP (região da Zona Sul)Modalidade: Híbrido (2x presencial)Contrato de Trabalho: PJHorário de Trabalho: 9h00 às 18h00Taxa hora: A ser negociadoPerfil Desejado:Buscamos um Analista de Consumer Insights com sólida experiência em projetos...

  • Especialista Consumer Insights

    1 semana atrás

    São Paulo, São Paulo, Brasil Grupo EASY Tempo inteiro R$80.000 - R$120.000 por ano

    ?? O Grupo Easy está contratando Especialista Consumer Insights Venha fazer parte da nossa equipe.?Local: Híbrido, Chácara Santo AntônioModalidade de Contratação: PJ ou Cooperado?Tempo de Projeto: IndeterminadoExperiência Profissional:Experiência específica em projetos voltados a Customer Experience (CX) e Marketing Estratégico.Contribuição em...

  • Especialista Consumer Insights

    Há 4 dias

    São Paulo, São Paulo, Brasil Grupo Easy Tempo inteiro R$80.000 - R$120.000 por ano

    VAGA ESPECIALISTA CONSUMER INSIGHTS | Grupo Easy Local: Hibrido - Chácara Santo Antônio, Zona Sul Modalidade de Contratação: PJ ou Cooperado Tempo de Projeto: Indeterminado Perfil desejado: Profissional com cinco anos de experiência em posições relacionadas, com participação ativa em squads e times multidisciplinares, especialmente em projetos...

  • Pessoa Coordenadora de Consumer Insights

    Há 2 dias

    São Paulo, São Paulo, Brasil Shopee Tempo inteiro R$8.000 - R$20.000 por ano

    Department MarketingLevelExperienced (Team Lead)LocationBrazil - São PauloOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The...

  • Consumer Sales Manager, LATAM Sales

    2 semanas atrás

    São Paulo, São Paulo, Brasil SpaceX_Global Tempo inteiro R$100.000 - R$150.000 por ano

    SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.CONSUMER SALES MANAGER, LATAM SALES (STARLINK)Starlink is a revolutionary...

  • Especialista Consumer Insights

    1 semana atrás

    São Paulo, São Paulo, Brasil UltraCon Consultoria Tempo inteiro R$80.000 - R$120.000 por ano

    Estamos em busca de um(a) profissional que vá além dos números. Alguém que saiba interpretar dados com sensibilidade de negócio, gerando hipóteses relevantes, conduzindo análises de causa raiz e identificando oportunidades reais de melhoria.Data de Início: ImediataTempo de Alocação: IndeterminadoContrato de Trabalho: PJ ou via CooperativaLocal de...

  • Audience & Consumer Insights Specialist II

    Há 2 dias

    São Paulo, São Paulo, Brasil Nielsen Tempo inteiro R$90.000 - R$120.000 por ano

    Company DescriptionAt Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly...

  • Analista de Consumer Insights Sr

    1 semana atrás

    São Paulo, São Paulo, Brasil Kimberly-Clark Tempo inteiro R$90.000 - R$120.000 por ano

    Job DescriptionNosso objetivo é oferecer um Melhor Cuidado para um Mundo Melhor e isso requer pessoas e equipes que se preocupam em fazer a diferença todos os dias. Aqui, você irá contribuir com a sua experiência profissional, talento e motivação para continuar a levar nossas marcas cônicas e inovadoras para a vida de milhões de pessoas. Nessa...

  • Customer Insights Consultant

    2 semanas atrás

    São Paulo, São Paulo, Brasil SymphonyAI Tempo inteiro R$60.000 - R$120.000 por ano

    IntroductionSymphonyAIis seeking a dynamic and experiencedCustomer Consultant based in Fortaleza, Brazilto join our Retail division.In this role, you will play a crucial part in driving client success by managing key accounts, fostering long-term relationships, and delivering innovative AI-driven solutions. You will work alongside a talented team to help our...

  • Customer Insights Consultant

    2 semanas atrás

    São Paulo, São Paulo, Brasil SymphonyAI Tempo inteiro R$80.000 - R$150.000 por ano

    IntroductionSymphonyAI is seeking a dynamic and experienced Customer Consultant based in Sao Paulo, Brazil to join our Retail division.In this role, you will play a crucial part in driving client success by managing key accounts, fostering long-term relationships, and delivering innovative AI-driven solutions. You will work alongside a talented team to...