GTM Program Data Analyst

About the Position

We're building a smarter, more accountable go-to-market engine—and we need data to drive it. From partner recruitment and campaign optimization to scaling our BDR programs and play-based selling motions, performance visibility is no longer a nice-to-have—it's essential. As the GTM Program Data Analyst at WatchGuard, you will play a critical role in the collection, analysis and reporting of critical information that will drive revenue focused programs forward.

This GTM Program Data Analyst will bring analytical rigor and technical depth to our Revenue Marketing team, with a primary focus on supporting our global BDR program. The secondary focus areas will contribute to high-impact GTM initiatives, such as play performance tracking, partner onboarding analytics, funnel optimization, and bundle success metrics.

This role is ideal for someone technically fluent, commercially aware, and excited to build data systems that drive visible business impact.

This role reports to the Sr. Manager, Sales Plays and GTM Activations. This team rolls into the broader Revenue Marketing team, enabling cross-functional engagement with marketing operations, demand generation, sales enablement and global business development. You'll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way.

A Day in the Life

The primary responsibility of the GTM Programs Data Analyst is to support our global business development team. You will meet regularly with the BDR Manager to review the teams weekly KPIs, track progress towards monthly and quarterly meeting and revenue goals, and provide insights into areas of focus and improvement. This role will also regularly support lead/account assignment for the BDRs to ensure timely reach out and follow-up. This role will have the ability to assess current processes, define efficiencies and requirements, and work directly with the IT team on the development of improved workflows.

On a project-basis or as needed, the GTM Data Analyst will also support broader data initiatives across the Revenue Marketing team. This could include working on sales play adoption and performance, partner recruitment target account progression and pipeline, and campaign performance to name a few. This will provide exposure to other teams, functions and data, enabling diverse experience and opportunity for growth.

BDR Program Analytics & Reporting

•Build and maintain dashboards tracking key metrics like meetings booked, show rate, pipeline influence, and contact engagement

•Investigate anomalies in CRM/reporting tools, troubleshoot discrepancies, and collaborate with ops teams to resolve issues

•Driving lead management and account ownership processes forward, and identifying areas for efficiency and scalable

•Serve as the key contact to drive projects and initiatives forward and align with the sales ops and SFDC IT teams

•Partner closely with BDR manager to surface insights that shape daily operations and quarterly planning

•Manage list clean-up, account assignment for BDRs and Target Accounts

Broader Revenue Marketing & GTM Program Analytics

•Measure sales play adoption, track conversion metrics, and help identify high-performing motions

•Analyze partner recruitment funnels and activation rates to help optimize targeting and onboarding

•Support launch tracking and bundle-specific KPIs and segmentation

•Provide inputs for campaign retrospectives, business reviews, and executive-level reporting

Experience

•1–3 years of experience in an analytics or marketing data role (internships, research, or academic projects count)

•Proficiency in SQL or Excel/Google Sheets

•Experience with BI tools like Tableau, Looker, or Power BI for building dashboards

•Strong communication skills—you know how to turn data into decisions, not just charts

•A mindset focused on problem-solving, curiosity, and follow-through

•Familiarity with Salesforce reporting and CRM data structure

•Experience building dashboards or reports in 6sense for account intent or campaign performance

•Experience supporting or working directly with BDRs, SDRs, or inside sales teams

•Knowledge of Sales enablement platform (Outreach, Salesloft, etc.) usage and performance reporting (sequence conversion, touch analysis) is a plus

•Previous exposure to play-based GTM models or partner marketing initiatives