E-commerce Channel Marketing Manager
Há 7 dias
This job position will be in charge of E-commerce Marketing investment of Shopee, Amazon, Mercado Libre and Retail sites, this position should mainly focus on the research analysis about audience strategy, content strategy and different ads types strategy management. In order to build a better brand awareness, consideration and ROAs in E-commerce channel.
Responsibilities
· Be responsible for E-commerce Marketing strategy, including new product launching campaign planning, ads KPI management, content adapting, and evaluate and optimize the effectiveness of placement projects.
· Timely review and analyze the effects of different advertising types on each platform, combined with sales results, continue to optimize and accumulate platform precision marketing capabilities.
· Establish a good partnership with the ads team of the e-commerce platform to obtain the best resources, and continuously promote both parties to refine management of audience tags, keywords, insite banners and other resources to achieve efficient sales conversion.
Position requirements
n Bachelor Degree and above
n More than 3 years' work experience in digital ads or E-commerce Ads
n Advance English Level, must be fluent and skilled at spoken, listening, writing.
n Knowledge of main E-commerce Channel and operation rules, such as Amazon, Mercado Libre and Walmart
n Good knowledge about SEM and optimization of key words
n Responsible and detail oriented, work in a fast paced, rapid change and stressful environment.
n High Advance Microsoft Office and Outlook management.
n Set up and keep good relationships and cooperation with media
n Have Ability to analyze problem and ability to tackle difficult problems.
n Have excellent attention to details.
n Organizing Work, Achievement Orientation, Initiative.
n Good communication and coordination skills.
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