Growth Marketing Manager
1 semana atrás
At EBANX, you'll help expand access to payments and technology in some of the world's most dynamic markets. We're a unicorn-status fintech, AI-powered, and scaling fast across 29 countries and counting.
Our platform connects leading global companies to more than 1 billion consumers, enabling seamless cross-border payments where it matters most. We build with purpose, move with speed, and create solutions that are both innovative and inclusive.
If you're looking to be part of a company that's transforming the future of payments with clarity, ambition, and real-world impact — we'd love to meet you.
In the corporate areas, we work behind the scenes to ensure everything runs smoothly. We provide the strategic support that keeps EBANX connected, efficient, and ready to grow. From technology to finance, every team collaborates to enable projects and turn challenges into opportunities.
We are looking for a Growth Marketing Manager to design and scale EBANX's global demand generation engine, driving the acquisition of enterprise tech companies expanding into emerging markets (LatAm, Africa, Asia).
This role covers the full B2B demand gen spectrum — with a strong focus on outbound and complemented by inbound — including paid and lifecycle strategies, Account-Based Marketing, channel/partner marketing, and digital performance (campaigns, funnels, content, marketing ops, and digital properties). You will also shape EBANX's presence at demand gen-oriented trade shows across North America, EMEA, and APAC.
What You'll Do
Demand Generation Machine- Build and scale EBANX's global demand gen engine:
- Establish and consolidate outbound and inbound strategies in North America, EMEA, and APAC.
- Drive top-of-funnel performance for new brands, upsells, and partner channels.
- Execute ABM programs that create meaningful engagement with enterprise-level prospects.
- Establish and consolidate outbound and inbound strategies in North America, EMEA, and APAC.
- Leverage partner co-marketing and industry events to generate qualified opportunities and strengthen EBANX's brand.
Paid Media & Lifecycle Campaigns
- Plan, create, and optimize paid campaigns across LinkedIn, Google, YouTube, programmatic, and industry-specific channels.
- Manage always-on campaigns for demand generation, plus seasonal and product-specific pushes.
- Own lifecycle marketing: nurture campaigns, retargeting flows, and pipeline acceleration initiatives in close collaboration with Sales.
- Drive lead scoring, funnel nutrition, and conversion tracking to maximize ROI at every stage of the funnel.
- Run experimentation and A/B testing across creatives, audiences, landing pages, and nurture flows.
- Own EBANX's website strategy and roadmap, ensuring it operates as a high-performing SEO/Generative Engine Optimization (GEO) conversion hub.
- Lead continuous optimization of the website to drive lead capture, improve UX, and increase conversion rates.
- Collaborate with design and dev resources to ship new pages, features, and experiments quickly.
- Build scalable workflows for content updates, analytics tracking, and technical optimizations.
- Own EBANX's martech stack: Hubspot (MKT CRM), Storyblok (CMS), Hotjar, GA, Tableau, and automation workflows.
- Define, track, and report KPIs across lead volume, opps, conversions, new TPV, and revenue.
- Align GTM execution by collaborating with Commercial, Product, PMM, Brand, and Events teams.
- Lead, mentor, and grow a high-performing team of specialists in paid media, content, ABM, analytics, and marketing ops.
- Oversee and manage external agencies, including paid media and website operations.
What We're Looking For
- Experience in enterprise B2B marketing, with a strong focus on acquisition and demand generation.
- Experience leadership role, managing multifunctional teams and driving cross-functional projects.
- Expertise in paid media (LinkedIn, Google, programmatic, ABM campaigns) and lifecycle marketing.
- Strong background in website operations: SEO, A/B testing, UX optimization, roadmap management.
- Proficiency with Hubspot, Salesforce, Hotjar, GA, and website CMS.
- Analytical mindset, strong project management, and ability to execute with limited information.
- Fluent English; Spanish is a plus.
- Nice to have: knowledge of the payments industry and in the APAC region.
This is a high-impact role where you'll own EBANX's global demand generation strategy and the front door of EBANX, our website. You'll lead campaigns that generate pipeline worldwide and ensure EBANX remains a top brand in high-growth markets.
EBANX offers:
- WAVES Program: Annual bonuses based on the company's performance.
- Meal/Food Allowance: Credit provided on a flexible benefits card.
- EBANX Education: Financial support for undergraduate, graduate, and MBA programs to support your professional growth.
- EBANX Skills: Budget dedicated to workshops, courses, and certifications to encourage your continuous development.
- Language Classes: Spanish, English, and Portuguese lessons for your personal and professional development.
- EBANX Health: Comprehensive medical and dental plans fully covered for the employee, plus subsidies for dependents to take care of your and your family's well-being.
- EBANX Family: Childcare assistance, extended parental leave for caregivers, and support programs for pregnant employees and children.
- Life Insurance: Fully paid by EBANX.
- Transportation: Parking assistance or transportation vouchers, depending on your needs.
- EBANX Flexible: A special day off on your birthday, semi-flexible working hours (8 hours/day, Monday to Friday), and year-end recess between Christmas and New Year's without affecting your vacation days.
- EBANX Play: Well-being program including access to Wellhub, e-Sports, and partnerships with SESC.
- Blue Club: Exclusive discounts at bakeries, restaurants, stores, courses, and more.
Follow us on LinkedIn and check out our Instagram to learn more about the #ebanxlife.
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