Content Strategy, Lead

Overview
Join to apply for the Content Strategy, Lead role at Yuno.
Yuno enables any company to accept all available payment methods and manage fraud detection and prevention through a single integration.
Our strength is in our people, founded by a team of experts in the payments and IT industries.
Yuno has built a high-performance payment orchestrator to give companies access to top payment capabilities, allowing them to engage customers confidently and manage global business operations seamlessly.
If you are a Content Writer ambitious and passionate about innovation, joining Yuno will allow you to transform your passion into high-impact solutions.
At Yuno, every role impacts the payment revolution.
As a Content Writer you will focus on creating engaging, informative, and compliant content that simplifies complex payment processes, promotes products, and enhances customer understanding and engagement.
Responsibilities
Content Strategy Development: Develop and execute a global content strategy tailored to specific regions, verticals, and stages of the customer journey – ensuring content builds brand awareness, drives engagement, and supports conversion across the funnel
Demand Gen Content: Collaborate with growth marketing team on demand gen content, creating content that will be used for lead generation and engagement
Written & Video Content: Produce multiple forms of content – long-form, short-form, and video – to engage prospects across mediums.
Produce event slide decks and customer case studies
PR Content Writing and Messaging: Write original, high-quality content that adheres to best practices and quality standards, ensuring consistent messaging and positioning across all platforms
AI-Driven Content Scaling: Leverage AI tools to accelerate content production while maintaining quality and creativity
Customer Case Studies: Create impactful success stories in collaboration with Key Account Managers to showcase Yuno's value and ROI
Brand Awareness and Positioning: Develop content that enhances brand visibility and resonates with the B2B audience, contributing to overall brand awareness and positioning in the market
Customer Insights: Utilize customer insights to inform content creation, ensuring messaging is relevant and impactful for target audiences
Content Optimization and Distribution: Continually analyze content performance, implement optimization strategies, and determine the best methods for distributing content to diverse audiences to maximize reach and engagement
SEO, and Brand Visibility: Identify SEO opportunities and contribute to lead generation efforts, measuring the impact of content to drive brand visibility and achieve growth objectives
Qualifications
Native in English is a must.
Advanced in Spanish, Portuguese, German and/or French is a plus
Experience in fintech or payments is a must.
At least 5 years of experience in copywriting, preferably within SaaS or digital marketing/advertising
Familiarity with AI tools for content creation and scaling
Exceptional writing skills, mastery of language, grammar, and storytelling techniques
Experience producing webinars, comfort with being on camera
Creativity and originality to craft engaging and unique messaging
Strategic thinker, aligning copywriting with broader marketing objectives and audience preferences
Comfortable with data and analytics to inform and optimize copywriting decisions
Collaborative spirit, contributing to cross-functional teams and valuing diverse perspectives
Nice to have: Basic video editing skills to support multimedia content initiatives
What Yuno Offers You
Remote work - You can work from anywhere
Home office bonus - One-time allowance to help you create your ideal home office
Work equipment
Stock options
Health Plan, no matter where you are
Flexible days off
Language, professional, and personal growth courses
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
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