Paid Media Strategist

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Overview
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Role and growth
Ready to level up your media buying career with a world-class US company—all from the comfort of your home?
This role offers the opportunity to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers.
We'll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.
You'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in Finance and Money Management.
MUST HAVE
Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain, Revcontent, Mediago, or Liveintent
Proven ability to monitor and optimize campaign performance using data
Strong attention to detail with a focus on executional excellence and task management
Ability to collaborate across functions and communicate clearly in a remote work environment
Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
Experience
2+ years of media buying or programmatic experience, with a focus on performance-driven results across social or native ad campaigns.
Your Role
Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
Outcomes
Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy
Monitor daily performance metrics and implement optimizations to creative, bids, and placements
Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
Conduct competitor research and performance audits to surface new testing opportunities
Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
Maintain campaign documentation and update performance trackers regularly to support team throughput
Competencies
Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth
Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations
Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance
Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward
Curious: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations
Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders
Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer
We are an Equal Employment Opportunity company.
We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Employment details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
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