Market Intelligence Manager

2 semanas atrás

São Paulo, São Paulo, Brasil Continental Tempo inteiro

The person to be hired for this position will work in the Marketing team and will be responsible for:

- Coordinate with different areas within the Marketing function and/or with different functional teams (e.g.
Operations / Supply Chain) within Americas Business Unit team to identify needs and opportunities for leveraging internal or external data to drive analytics-driven solutions.
- Partner as necessary with Data Science team to implement models and monitor outcomes.
- Oversee and communicate to market specific and Americas-wide audiences on predictive modeling approaches with target to increase and optimize market forecasting at various levels (pools, imports, segments), customer experiences, revenue generation, ad targeting and other business outcomes.
- Develop processes and tools to monitor and analyze model performance and data accuracy.
- Collaborate with Strategic Marketing teammates to optimize BU planning processes and maximize intelligence derived out of these processes (Strategy, Budget, Goal Alignment, etc) through efficient and up-to-date data analytics tools and solutions.
- Responsible for Market /Business Intelligence program and team for Latin America markets with target to create & maintain efficient and streamlined processes in the region and create value through actionable insight to our markets.
Consolidate and address needs of LatAM markets and ensure that they are integrated in Americas MI/BI approach.
- Leverage quantitative and qualitative techniques to provide actionable insights and generate recommendations to executive leadership and management on basis of results.
- Coordinate external survey processes (B2B and B2C) and present research findings and recommendations in varying positions and departments.
- Pioneer and manage multiple projects at the same time.

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