Email & Sms Marketing Manager

?? Read this firstThe role is ONLY for marketers who have:2+ years hands-on Klaviyo experience (not Salesforce, not Mailchimp, not HubSpot)DTC eCommerce brand experience (not B2B SaaS, not events, not lead generation)Proven results improving repeat purchase rate & customer LTV (not MQLs, not lead conversion)We get 1,000s of applicants. We only review submissions that complete this pre-interview form.You MUST copy and paste this entire link into your browser (LinkedIn doesn't allow hyperlinks):We read every single one. If you're serious about retention, you'll love this.And now, autobrush.autobrush is an ADA-accepted and clinically proven u-shaped toothbrush. It's a brand built on innovation, disruption, and unmatched quality. We're obsessed with our customers, passionate about testing, and proud to be a self-funded DTC rocketship with big ambitions.About the Role: We're looking for a sharp, execution-driven Email & SMS Marketing Manager to take full ownership of our Klaviyo and Postscript channels — building, optimizing, and scaling campaigns that keep customers coming back. This is a hands-on role focused on one thing: driving repeat purchase revenue through exceptional Email and SMS performance.This is a full-time role (8 hours per day) with a flexible schedule within the hours of 9 a.m. to 5 p.m. EST.You'll manage everything from campaign creation and flow optimization to segmentation, testing, and performance analysis. You'll partner closely with our creative and retention teams to refine messaging, improve subscriber experience, and identify new opportunities to increase LTV and reduce churn.While this role starts with channel mastery, it's built to grow. The right person will expand beyond execution — learning the full retention engine and helping shape how Autobrush nurtures customer relationships across Email, SMS, and future channels.This position is perfect for someone who:Lives inside Klaviyo and Postscript, understands what makes customers click (and buy), and moves fast.Is obsessed with A/B testing, segmentation, and the details that drive conversion.Wants to level up into broader retention ownership and play a key role in scaling one of the fastest-growing DTC oral-care brands.You are:A hands-on marketer who lives in Klaviyo and Postscript and knows how to build, test, and optimize flows that drive real revenueA fast executor who turns strategy into results and loves finding performance gains in the dataComfortable managing segmentation, deliverability, and A/B testing across email and SMSCurious about the full retention picture and ready to expand beyond channel work as you prove successAnalytical and detail-oriented, tracking every KPI from open rate to repeat purchase rateOrganized and reliable, balancing creativity with discipline in how you build and schedule campaignsA collaborative partner who communicates clearly with creative, brand, and retention teamsHungry to learn, improve, and play a key role in growing one of the fastest-scaling DTC oral-care brandsYou'll be responsible for:Managing and optimizing all email, SMS, and direct mail campaigns and flows that drive customer retention and repeat purchaseBuilding and launching tests across subject lines, copy, CTAs, timing, segmentation, and channel mixWriting and scheduling campaigns that align with promotions, product launches, and seasonal prioritiesDeveloping and maintaining automated flows such as welcome, post-purchase, winback, and churn prevention sequencesCreating and refining customer segments based on behavior, subscription status, and lifecycle stagePartnering with creative and brand teams to align messaging, visuals, and offers across email, SMS, and direct mailMonitoring performance metrics like RPR, open rate, CTR, conversion rate, and LTV, and making data-backed adjustmentsCollaborating with the retention team to identify opportunities for improvement in churn reduction and subscriber experienceStaying current on deliverability, compliance, and best practices for email, SMS, and direct mail marketingReporting results and insights clearly to the broader growth teamYou're not responsible for:Managing a team — you'll collaborate across creative, brand, and retention, but focus on execution and resultsDesigning creative assets — you'll guide direction, not create final designsRunning paid media or acquisition — your work starts once customers join our list or make their first purchaseDefining brand strategy — you'll focus on optimizing the channels that drive measurable retentionYou'll thrive here if:You're relentlessly curious and love finding new ways to improve performanceYou have strong hands-on experience with email and SMS, and are eager to learn emerging channels like direct mailYou're organized, efficient, and move fast without sacrificing qualityYou love testing, iterating, and finding small wins that add up to big growthYou're data-driven and use insights to guide every decisionYou're proactive, communicate clearly, and enjoy collaborating with a lean, high-ownership teamYou take pride in your craft and want to grow into broader retention ownership over timeWhat Makes Us SpecialWe care. We're obsessed with our customers and the details that impact their experienceWe take responsibility. We own our wins, mistakes, and everything in betweenWe solve problems. Challenges excite us—we find solutions, not excusesWe prioritize people. Relationships come first. We build trust, not just transactionsWhy Join UsYou'll scale one of the fastest-growing brands in oral careYou'll get exposure to elite growth strategy while executing on high-impact workYou'll move fast and learn faster—without red tape or bloated orgsYou'll work with a small but mighty team that genuinely cares about each otherReady to apply?Paste this link into your browser to complete your application: