Content Marketing Manager

Inspired by Bitcoin's vision of financial freedom, we are committed to empowering individuals to transact and connect seamlessly across the globe.From the early days of the Bitcoin revolution, our mission has been to champion freedom through innovative, reliable, and accessible technology—ensuring that everyone, everywhere, has the tools to participate in a truly open and borderless world.We are driven by a relentless pursuit of innovation and financial empowerment.By prioritizing education and delivering a cutting-edge platform, we enable users to seamlessly buy, hold, and trade digital assets with confidence.As the digital asset landscape rapidly evolves, we stay ahead—offering state-of-the-art trading services that empower both individuals and global liquidity providers.Our forward-thinking, agile approach ensures that financial freedom is not just a vision, but a reality for all.Our team, composed of visionary individuals with practical expertise, focuses on crafting solutions to the market's toughest challenges.Despite our global presence and impact, we maintain a small, technology-focused core, fostering a culture of collaboration and innovation.We value integrity and autonomy, empowering our team to contribute from concept to launch.Driven by a passion for lifelong learning and a commitment to advancing freedom, we prioritize high-caliber products and services, with a proven track record of innovation that draws on the dexterity of our teams.Why Join Us?At Bitfinex, we merge technology and skill to create an environment where your involvement isn't just appreciated—it's pioneering the future and pushing boundaries in finance.Our culture values bold creativity, a passion for technology, and a deep belief in Financial Freedom.Flexibility & Global ReachWe believe in trust, autonomy, and results—our team operates remotely, ensuring you work from anywhere while collaborating with some of the best talents across the world.We thrive on innovation, autonomy, and breaking new ground.Fast-Paced & ImpactfulMuch like the crypto industry itself, our projects move fast, break new ground, and make an impact.Your contributions reach our global audience, shaping the narrative of a decentralized future.A Team that Thrives on CollaborationWe blend seasoned experts with fresh creative minds, ensuring constant innovation, mentorship, and a dynamic work environment that keeps you at the forefront of achieving your goals.We see integrity and standing up for what is right as the most important qualities.Grow with the BestAt Bitfinex, we're committed to continuous learning—whether through technological advancements, creative workshops, or mentorship from leading professionals in the industry.If you're excited about partaking in shaping the narrative of decentralized finance, you'll feel right at homeThe Role:In the fast moving cryptocurrency industry, content is key to education and adoption.Bitfinex stands as one of the oldest crypto platforms in a highly innovative environment.As an institutional and professional exchange with large and more sophisticated investors, the Content Marketing Manager must be able to speak their language, and write on topics, markets, new initiatives and developments in the style that reflects the Bitfinex brand and the mindset of our customers.We are looking for a sharp, engaged and knowledgeable individual who can write well, succinctly and to deadlines and meet all our content needs.He/She should be alert to the crypto newsflow, be able to suggest content ideas and produce well-sourced, editorial content that educates and informs.The right candidate will also be involved in editing Bitfinex Alpha, our flagship research product, written by a team of traders and analysts who are immersed in the markets.He/She will be a major contributor to the Bitfinex blog and lead educational initiatives with our partners and the listed projects on the exchange.He/she will also be responsible for promoting research and trading ideas in other forums to ensure greater recognition of Bitfinex's thought leadership, and be able to promote Bitfinex exchange products as well as products of Bitfinex Securities.The role will suit someone who can both absorb information, take direction and execute but who also has the interest and passion to communicate ideas and suggest topics for new content.Your Day-to-Day:Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectivesThis role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversionEditorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement.Development of editorial governance so content is consistent with our brand voice, style and tone.Editorial calendar and organization workflows must be developed and managed.Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.Good understanding of the main social media channels, which content and approaches work on each and whyMeasurement and optimization of the program will be required on a regular and ongoing basisManagement of all creative resources including designers, writers, and other external agency relationsIntegration of content programs with brand campaigns to drive brand demand.Executive presentations on the program approaches and present the results.What You Bring to the Table:BA/BS or equivalent working experienceExperience creating content for the web and growing a social audienceEditorial mindset that seeks to understand what audiences consume and how to create itAbility to analyze and report on content and social performanceExperience with wordpress, Google analytics, and the top social channelsProject management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and salesWhat We Offer:Flexible Work & Remote-Friendly CultureCompetitive PayLearning & Knowledge SharingTeam-Building ActivitiesSocial activities (online & in-person)A collaborative environment where your creativity will have a direct impact on the brand's narrativeReady to join us in bringing Financial Freedom to all?If you're a visionary who thrives at the intersection of technology, knowledge and innovation, we want to hear from youRecruitment Data & Security DisclaimerAs part of the hiring process at Bitfinex, we collect personal data such as your name, contact details, location, job preferences, education and employment history, and other information you voluntarily provide.This data is used solely for recruitment purposes, processed in accordance with applicable global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and retained only for as long as necessary to fulfil its purpose.All assessments and recruitment-related communications are conducted exclusively through official Bitfinex email addresses (e.g., ******).Bitfinex does not use unofficial channels (such as WhatsApp, Telegram, or SMS) for recruitment communication and does not distribute assessments or sensitive links via those means.Bitfinex will never request payment, financial information, or personal banking details at any stage of the recruitment process.If you receive a request of this nature, please report it immediately to: ****** have the right to access, correct, or delete their personal data and to withdraw consent at any time, where applicable.To exercise these rights or for further inquiries, contact ****** Opportunity StatementAt Bitfinex, we're committed to equitable opportunities.We do not discriminate based on race, religion, gender, age, disability, sexual orientation, gender identity, or any other protected status.This commitment applies across all stages of recruitment and contractual relationships.J-*****-Ljbffr