Product Marketing Manager

Overview
Devoted Fusion is an end-to-end self-service freelance talent solution built for the games industry to help developers and publishers hire pre-vetted expert-level art and animation talent quickly, transparently, securely, and affordably.
The Devoted Fusion hub connects studios to capable, available, relevant, and efficient freelance talent globally, with backend tools that handle contracts, invoicing, and payments while protecting the freelancer and studio clients.
We are looking for an experienced games industry Product Marketing Manager to lead the marketing efforts for our platform.
The Product Marketing Manager is responsible for determining the most appealing features of our products and promoting them to prospective and current customers.
This person will become an expert on the company\'s products and features to properly market them and to inform customers of their value and benefits.
As the Product Marketing Manager, you will immerse yourself in our platform offerings, becoming an expert on our features, value propositions, and benefits.
Your goal will be to effectively communicate the unique value of our innovative platform.
Responsibilities
Develop and execute multi-channel marketing campaigns, including digital advertising, social media, email marketing, and events, to drive user acquisition and engagement
Determine the most appealing features of our gaming platform and develop marketing strategies to promote them to prospective and current customers
Become an expert on the company\'s products and features, effectively communicating their value propositions and benefits to customers
Conduct thorough research on competitors and perform market analysis to understand consumer preferences and market trends in the gaming industry
Collaborate closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment of marketing initiatives with business objectives
Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and optimize strategies for maximum impact
Stay abreast of industry trends and best practices in gaming and technology to inform marketing strategies and tactics
Requirements
5+ years of experience in product marketing, preferably in the gaming industry
Strong understanding of gaming platforms, gaming communities, and consumer behavior in the gaming industry
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
Strategic thinker with a data-driven approach to decision-making and problem-solving
Creative mindset with the ability to develop compelling marketing content and campaigns
Proficiency in marketing analytics tools and platforms
Passion for gaming and technology
Benefits and Why Join Us
Strong and enthusiastic team - opportunity for knowledge sharing, learning, and professional self-development
Interesting and challenging tasks - solve diverse and challenging issues, communicate with people within the company and with partners
Remote work with flexible hours
Opportunity to work in a highly professional and dynamic team on international game production projects, with attractive remuneration and opportunities to develop professionally
This is a remote, full-time contracted position.
We are an equal opportunity company and all qualified applicants will receive consideration for a contract without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
Job Details
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Other
Industries: IT Services and IT Consulting
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