Business Analytics Consultant

1 semana atrás

Campinas, Brasil Proedge Services Tempo inteiro

Key Responsibilities:• Understand business landscape, translate business problems into analytical framework, analytical methods, actionableinsights generation and best practices for marketing organization• Communicate insights and make business recommendations to senior leadership team• Marketing Analytics Strategy – Drive the marketing analytics learning agenda and strategy with the marketing team• Closely working with technology team and advise on data strategy and requirements.Qualification Required:• Degree – MBA / business analytics / economics and / Mathematics• 6 -10 years of experience in Consumer Insights/Shopper Insights/ Business Analytics with a minimum of 2 years in FMCG/CPG businessMust have skills:• Deep understanding of structured business problem solving approaches.
• First principles approach to problem solving.
• Understanding of CPG business landscape and key analytics solutions in the industry.
• Strong understanding of investment vehicles, ROIs, Marketing investment and other drivers.
• Understanding of Nielsen/IRI data and metrics and Household Panel data.
• Understanding of consumer and shopper data.
• Good communication and interpersonal skills.
High emotional quotient in stakeholder management.
• Demonstrate ability to quickly understand new concepts especially in field of analyticsPreferred skills:• Marketing Analytics background in FMCG domain• Understanding of Econometrics models• (Optional) Understanding of various machine learning algorithms (e.g. SVM, Random Forests, Gradient Boosting, Log-Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.g. ARIMA, ARIMAX, UCM, Holt-Winters and others)• Basic coding skills in – Python, SQL• Knowledge of visualization techniques and building dashboards in tools like PowerBI or Tableau is advantage.

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