
Latam Public Relations Specialist
Há 10 horas
About the RoleWe are seeking a highly skilled LATAM Public Relations Specialist to join our team.Job DescriptionThe LATAM Public Relations Specialist will be responsible for leading public relations efforts in Latin America, elevating our visibility across key markets.This includes managing PR execution for launches and ongoing brand activations, aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.Key Responsibilities:Develop and execute the regional PR calendar and embargo plan, ensuring alignment with global launches and LATAM sales prioritiesCultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking marketsHost Press Briefings & Events: lead virtual and local events, manage press lists, invitations, materials, and post-event follow-upsCoordinate Product Reviews: manage sample allocation, delivery, and follow-up process with regional media outletsPartner Collaboration: drive joint PR opportunities with distributors, e-commerce partners, and brand collaboratorsContent Localization: adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracyMonitor & Report: track press coverage, analyze media performance metrics, and deliver post-launch summariesRequirementsTo succeed in this role, you should have:Bachelor's or Master's degree in Communications, Journalism, Marketing, or related field5-8+ years of experience in tech, consumer electronics, or gaming PR across LATAMProven track record in media relations and launch managementRegional expertise in LATAM media ecosystem and communication stylesStrong understanding of LATAM market trends and consumer behaviorLanguage SkillsYou should be fluent in English and either Portuguese or Spanish, with bilingual proficiency preferred.Execution & MeasurementThis role requires a strong organizational skillset, ability to manage multiple launches, familiarity with PR metrics such as share of voice and media reach, and a proactive communicator with high accountability and attention to detail.You will be able to build and maintain strong media relationships, drive effective product reviews, and provide excellent customer service within the LATAM region.
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