Strategy & Intelligence Specialist(Fashion) - Shop

**Responsibilities**:
Team Introduction The Fashion Brazil team is looking for a Strategy & Intelligence Specialist, responsible for leading analytical, campaign and creator-related projects that will drive sustainable growth of the category in TikTok Shop.
This role will act as the main point of contact for central teams, driving alignment between data insights and execution, and act as category lead for creator-related initiatives.
Responsibilities - Act as strategic POC for internal teams on creator initiatives, hero product growth, advertising performance, campaign efficiency - Lead data analysis and insights to support category and subcategory development strategies - Coordinate the execution of monthly campaigns, identifying opportunities to increase GMV and content output (Lives, Videos) - Monitor, evaluate and optimize ad performance metrics (CTR, ROAS, GMV per dollar spent) - Track and report on hero product penetration and scalability by subcategory - Work closely with Creator and Ads teams to match merchant needs with performance drivers - Partner with Creator teams to develop an active & engaged Fashion creator community for TikTok Shop
**Qualifications**:
Minimum Qualifications - Bachelor's degree or above, with 3+ years of experience in Business Intelligence, Strategy, Growth, or E-commerce; experience with Creators is a plus.
- Strong analytical thinking and ability to translate insights into action - Comfortable handling large data sets and building dashboards (Excel, SQL, Tableau or similar) - Ability to work independently in a fast-paced and evolving environment - Excellent communication and stakeholder management skills Preferred Qualifications: - Familiarity with TikTok Ads, campaign logic and category merchandising is a plus
Job Information
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok Accommodation