Brazil Campaign Director

Brazil Campaign Director
Remote-based in Brazil
Overview
GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.
We operate at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like: renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time.
GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy.
Job Summary
GP seeks a Campaign Director, Brazil to identify, design, and deliver winning communication and advocacy campaigns that accelerate Brazil's clean-energy transition and reduce national greenhouse-gas emissions. You'll pair sharp policy/regulatory awareness with creative, data-driven communications to drive public support for solutions such as utility-scale wind/solar, transmission build-out, storage, rooftop solar, electrified transport, and regenerative agriculture—while countering misinformation and unlocking practical policy wins at federal, state, and municipal levels.
Reporting to the Global Marketing Director, you'll lead strategy, research, campaign execution, and partnership-building—working across GP's campaigns, communications, research, and partnerships teams, alongside Brazilian NGOs, community leaders, industry, and policymakers.
Key Responsibilities
Strategic Leadership & Research
Map the highest-leverage campaign opportunities across Brazil's clean-energy landscape; prioritize by impact, feasibility, timing, and coalition strength.
Translate complex policy/regulatory topics into clear, public-facing narratives and playbooks that equip teams and partners to act.
Build issue briefs and testing plans (message frames, audiences, creative angles) to guide creative development and media strategy.
Policy & Regulatory Analysis (Brazil)
Track relevant policies, regulations, and proceedings (e.g., federal ministries and agencies; ANEEL/ONS/ANEPP processes; state environmental licensing; municipal zoning) that enable or impede renewable deployment, electrification, and regenerative agriculture.
Identify decision-makers, timelines, public consultations, and pressure/opportunity pathways that campaigns can influence.
Provide timely analysis to inform campaign choices, rapid response, and stakeholder outreach.
Campaign Design & Execution
Architect and run integrated campaigns (digital + on-the-ground) tailored to Brazilian audiences and regional contexts; test and optimize creative and media for reach, persuasion, and action-taking.
Stand up rapid-response efforts around news cycles and key policy windows; deploy creator/influencer collaborations where impactful.
Define goals, KPIs, and learning agendas; ensure rigorous measurement, reporting, and iteration.
Stakeholder Engagement & Partnerships
Build and maintain relationships with Brazilian climate/energy NGOs, community leaders, researchers, developers, trade groups, and public officials.
Convene coalitions to promote pro-development, pro-community solutions; proactively address local concerns and misinformation.
Represent GP at events, public forums, and media opportunities.
Team Collaboration & Leadership
Align campaign goals with organizational strategy; mentor staff/contractors; manage vendors and partners.
Communicate progress, risks, and learnings to leadership, board, funders, and coalitions.
Uphold GP's values of equity, inclusion, and excellence in all external and internal work.
Qualifications
Minimum Qualifications
7–10+ years leading campaigns at the intersection of renewable energy, climate advocacy, and/or strategic communications in Brazil (e.g., clean-energy developer, NGO, public affairs, agency, or policy environment).
Demonstrated ability to identify winnable campaign opportunities and convert policy/regulatory insight into public-facing narratives and actions.
Ideally, from the renewable energy sector and/or with a strong network among Brazilian climate nonprofits and sector stakeholders.
Deep understanding of Brazil's policy, political, and regulatory context for energy, environment, and infrastructure across federal/state/municipal levels.
Proven record designing and executing data-driven communications (message testing, creative iteration, performance tracking).
Exceptional writing and storytelling skills; ability to simplify complex topics for broad audiences.
Fluency in Portuguese and English. Bonus points for Spanish fluency.
Comfort with productivity and analytics tools (Google Workspace; social and ads platforms; dashboards/CRMs; AI-assisted research).
Willingness to travel frequently within Brazil and occasionally international travel for convenings and partner meetings. Willingness to work irregular hours as needed.
Desired Qualifications
Background in measurement & evaluation (quant/qual), A/B testing, and attribution.
Experience collaborating with developers, utilities, or regulators on siting, permitting, and community engagement.
Spanish proficiency; familiarity with LATAM energy dynamics.
Experience working with rural and underserved communities.
Position Details
Employment: Full-time, remote within Brazil
Compensation: Competitive salary 220K to 280K BRL, commensurate with experience, plus local benefits
This description reflects GoodPower's assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.