Marketing Analyst

Overview
Marketing Analyst role at Winona.
We're looking for a sharp, detail-obsessed Marketing Analyst to help us make smarter decisions, faster.
You'll own the data behind our customer journey — from first impression to conversion — and help us understand what's working, what's not, and where the biggest growth opportunities lie.
You'll work closely with the growth, creative, and product teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover insights that fuel smarter acquisition strategies.
Your work will directly influence spend allocation, campaign development, and optimization decisions.
About Winona
Winona is one of the leading telemedicine companies providing HRT for women in menopause.
We've built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc.
Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
Responsibilities
Set up and monitor full-funnel tracking — from ad click to sign-up to retention
Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior
Partner with growth and product teams to recommend A/B tests and UX improvements
Analyze the performance of paid media and content campaigns across channels (e.g., Meta, Google, TikTok, email)
Break down creative effectiveness by format, hook, CTA, and audience segment
Surface actionable recommendations on what's working and where to iterate
Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
Compile and present intelligence that helps shape our own positioning, messaging, and creative tests
Create weekly/monthly marketing performance reports with both high-level summaries and deep dives
Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs
Help build forecasting models and identify underperforming segments
Qualifications
2+ years of experience in a marketing analytics or growth analytics role (bonus if in a startup or high-growth environment)
Strong understanding of marketing attribution, funnel dynamics, and customer journeys
Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus
Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data
Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation
What's in it for you?
Flexible hours
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team
Equal Employment Opportunity
Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.
Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination.
Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
Job Details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Wellness and Fitness Services
Location: Brazil
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