Senior Performance Marketing Specialist

**About us**
We are a performance marketing agency managing over $120M in annual media spend focused on** lead generation** for companies operating in the home improvement industry.
We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including **programmatic, native, video, and social ad platforms.
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**Key Responsibilities**
**Client Launching & New Niche Testing**:
- Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
- Strategically plan, execute, and optimize campaigns for new clients
- Ensure structured testing, performance measurement, and data-driven decision-making.
- Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
**Cross-Department Collaboration**:
- Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
- Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
- Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
**Innovation and Strategy Development**:
- Be part of our **Innovation Department**, supporting the discovery and testing of new ad platforms, strategies, and tools
- Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities
- Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.
**Requirements**:
**Attributes we're looking for**:
- Highly dedicated, self-motivated, and responsible
- Strong sense of accountability, attention to detail, and a creative mindset
- Excellent communication skills and a proactive collaborator
- Strong problem-solving and critical thinking abilities
- Adaptable and eager to learn in a fast-changing environment
- Demonstrates initiative and creativity
- Effective time and project management skills
- Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work
- Eager to contribute to the company's growth while continuously pursuing personal and professional development.
**Requirements**:
- Minimum **5 years of media buying experience focused on lead generation**:
- Proven track record on Facebook Ads and Google Ads (Search, Display)
- Experience with at least **4 different ad platforms**, preferably at least **one from each category**:
- ** Programmatic**_ (e.g. DV360, Search360)_
- ** Video**_(e.g. Roku, YouTube, TikTok)_
- ** Social**_(e.g., Reddit, X, Quora)_
- ** Native** _(e.g,. Taboola, Outbrain)_
- Experience running at least 4 different niches across different ad platforms
- At least **4 years of experience running ads in the US**, with an understanding of cultural nuances to adapt campaigns for diverse audiences
- Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
- Creative thinking with a keen eye for detail and design
- Demonstrated experience using **AI tools to enhance speed, accuracy, or creativity** in media buying _(e.g., ChatGPT, Midjourney, Freepik, , Perplexity, etc.).
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- Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
- Experience in working independently and collaboratively in a remote setting
- Strong analytical skills and data-driven thinking
- Experience in people management is a big plus but not required
- Ability to build respectful and positive relationships with colleagues
- Excellent writing and communication skills in English
**What we offer**:
**Flexible Remote Work.
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Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.
**Work-Life balance**:
Full-time employment with a flexible schedule to accommodate your personal needs
Generous paid vacation policy to ensure you have time to recharge
Emphasis on maintaining a healthy work-life balance
**Comprehensive benefits**:
Attractive benefits package to support your health and well-being
Performance-based bonus system to reward your contributions
**Professional growth**:
Collaborate with a highly skilled and professional team
Opportunities for continuous learning and career advancement
Unique work culture.
Join a diverse, international team that values innovation, collaboration, and mutual respect.