Product Marketing Manager, Consumer Apps

Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 10 years of experience in a creative agency environment across multiple media production types.
- Ability to speak and write in Portuguese and English fluently.
Preferred qualifications:
- Experience running large consumer campaigns, working with creative/social and influencer/media agencies in totality from strategy through execution.
- Experience crafting marketing strategies while utilizing quantitative and qualitative consumer insights.
- Experience working, engaging, and influencing across local, regional, and global stakeholders and teams
- Ability to think through complex issues and solve less than straightforward scenarios with creativity and an analytical mindset
- Ability to work with an entrepreneurial approach in ambiguity and a fast-changing environment.
- Excellent creative judgment and problem-solving, data analysis, and writing/presentation skills.
**About the job**:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.
This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.
In this role, you'll be involved with product marketing strategy from beginning to end.
Our team aims to help people discover and enjoy the daily utility of Google's consumer apps through user insights, product excellence, and advertising campaigns.
We measure our success in terms of the healthy growth of our active users across different consumer apps, including Search.
We also pride ourselves on our ability to collaborate effortlessly with local and global teams to achieve shared goals.
As a Product Marketing Manager for Consumer Apps, you will understand LATAM user needs, influence global product roadmaps, improve the quality of products for our users, drive efficient growth, and suggest strategic advertising narratives and campaigns.
Know the user.
Know the magic.
Connect the two.
At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental.
And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
**Responsibilities**:
- Work as part of the LATAM Consumer Apps team to develop and implement creative strategy to drive growth of our apps.
- Manage the execution for creative plan, including commissioning research in order to uncover insights to inform local approach.
- Manage relationships with regional and global stakeholders.
Manage, influence, and update local, regional, and global stakeholders with latest local context, insights, plans, and results.
- Own our product magic story and reasons to believe.
Work with agencies to translate our products and their benefit to the user.
- Own overarching timings, creative timings, budget, post-campaign analysis, and social strategy.
Google is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
See also Google's EEO Policy and EEO is the Law.
If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.