Graphic Designer + Marketing Assistant + Video Editor

Graphic Designer & Marketing Assistant (Home Renovation/Roofing) Company: 2URN Marketing — performance marketing for roofing & home renovation contractors Website:Location: Remote (USA) — Standard hours 9:00–5:00 PM CDTType: Full-time (open to contractor-to-hire)Why this role exists We create ads that make the phone ring for roofers.You'll turn raw ideas and footage into scroll-stopping creative, edit content fast, and support campaign execution.If you can edit content at a high level , you're a #1-priority candidate—design skills matter, but content editing chops win.What you'll do (outcomes, not busywork) Produce ad creative: Design static graphics and short-form video for Meta/TikTok/YouTube/Display; iterate quickly based on performance data.Edit content end-to-end: Cut UGC, before/after, job-site clips; add captions, hooks, overlays, CTAs; ship multiple variations.Build offer/angle packs: Translate roofing value props (financing, storm damage, warranties, same-day inspection) into hooks, headlines, and visuals.Launch + maintain assets: Prep export specs, thumbnails, landing page hero graphics, and ad library organization.Brand standards: Create and maintain lightweight brand kits per client (logos, palettes, typography, truck/crew photos).Creative testing: Set up A/B creative matrices; document learnings; kill losers, scale winners.Light marketing ops: Assist with ad uploads, naming conventions, UTM hygiene, and creative calendars.Industry learning: Rapidly absorb what makes roofing ads work: seasonality, storm events, insurance language, compliance "do's and don'ts."Must-have skills & experience 2–5+ years in graphic design and/or content editing (agency, in-house, or freelance).Roofing/home services/renovation background strongly preferred.Editor-first: Premiere Pro, CapCut Pro, or Final Cut + After Effects basics.Figma/Adobe Illustrator/Photoshop proficiency.Proven portfolio of direct-response creative (ads that sell, not just look pretty).Strong sense of hooks, pacing, and clarity ; understands attention economics for 3–30s ads.Comfortable working from raw, imperfect footage (phone clips, job-site audio) and making it look sharp.Solid copy instincts: headlines, overlays, lower-thirds, CTA placement.Organized: version control, file naming, and asset libraries.Nice-to-haves Roofing/home services portfolio (before/after, crew, drone, hail/storm angles).UGC direction: writing briefs, coaching talent, shot lists.Basic landing page design (Figma/Webflow/Canva) and thumbnail optimization.What success looks like (90-day scorecard) Ship 30–50 creative variations/month across clients (mix of video + static).Hit = 3 winning creatives/month (defined as 20–40%+ lift in CTR/CVR vs. control).Build/maintain client brand kits and a searchable asset library.Document a Creative Playbook for roofing offers, angles, and compliance.KPIs you'll own Thumb-stop / 3-sec view rate (shorts/reels).CTR on first-touch ads; CPL contribution for lead gen funnels.Creative velocity: variants shipped per week and on-time rate.Iteration speed: time from data insight ? new variant live.Tools we use Adobe CC (Premiere/AE/PS/AI) or CapCut Pro, Figma, Google Drive, Slack, Notion, Meta Ads Library, Frame.io (or equivalent).Work setup Fully remote.Standard working hours 9:00–5:00 PM Central (CDT) .Occasional optional travel for content capture or team onsites.Compensation $500–$1,000 per month (DOE) + performance bonus tied to creative wins.Benefits (if full-time): PTO, holidays, gear stipend, education budget.Growth path: Senior Creative ? Creative Lead (own testing roadmap and junior designers).How to apply Apply via our website: (Careers/Contact).Include:Portfolio link + 2–3 ad examples with a one-liner on why they workedYour tool stack + availabilityconfirmation you can work 9:00–5:00 PM CDT (align your timezone)Paid test (required) We'll give you a raw roofing job-site folder (clips + stills).In 48 hours, deliver:2 x 15s vertical ads (3 hook variants each)2 static ads (before/after + financing angle)Project file + export settings + a one-page rationaleRole expectations (how we work) Iterate fast.Done >perfect; perfect comes from rounds of data-driven edits.Own the result.If CPL is high, you propose creative fixes—don't wait for orders.Be practical.Clarity beats clever.Results beat awards.Equal Opportunity We hire for skill, speed, and integrity.All backgrounds welcome.