Product and Market Intelligence Specialist
3 semanas atrás
We are Assurant, a global home and lifestyle solutions company that helps leading brands increase revenue, manage risk and deliver a great customer experience; We are in more than 21 countries and we work with the Financial, Retail, Mobile Telephony and Automotive Sectors; in Mexico we are a Great Place To Work.
This role promotes the continuous improvement of current products and the launch of new ones; based on market intelligence by looking at consumer trends, competition, the industries where we operate, etc.
Responsibilities
Validates the current offering to find areas for improvement in the benefits and experience we provide to customers, e2e. Through market research, we identify benefits, prices, trends in competition and the industries where we operate. Promoter and responsible for some projects to design and implement products and solutions Collaborates with other areas to development projects in products the portfolio. It is a link between different areas for the implementation of new products. Supports the review of products Supports tin the development of positioning strategies and pricing policies, relying on market research such as mystery shoppers, benchmarks, in-depth interviews, focus groups, etc.Qualifications Required
· Bachelor's degree in Marketing, Business Administration with a focus on marketing.
· 3 - 5 years of experience in product development
· Desirable previous experience in an insurance or Financial services
· Numerical skills, analysis and preparation of executive presentations
· Marketing experience desirable: market or product area research
· Work experience in product management or market research
· Experience in managing all aspects related to the life cycle of a successful product
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