Marketing Specialist

3 semanas atrás

São Paulo, Brasil Avenues Tempo inteiro

About Avenues

Start Date: May, 2024

Avenues The World School was founded in New York in 2012 with a mission to redefine schooling for a fast-changing world. With a global mindset since inception, our São Paulo campus opened its doors in August 2018 to provide a truly transformative educational experience in Brazil. Welcoming a vibrant community of over 1200 students ranging from as young as 18 months old to 12th grade, our campus buzzes with a culture of innovation, creativity, and state-of-the-art technology. Through immersive English language learning, a rigorous Brazilian program and authentic interdisciplinary projects, our passionate world-class faculty prepare our students to become future worldwise leaders uniquely equipped to understand and solve global-scale problems. As part of the Nord Anglia Education network since 2023, we are proud to collaborate with Avenues New York to shape the future of education together. Join us as we embark on a journey of lifelong learning and discover why there's no place quite like Avenues—global in essence, local in presence.

About the Role

THE OPPORTUNITY

This position combines marketing and social media skills to create, implement, and optimize marketing and content strategies. It involves promoting brand-focused interactive and engaging content, as well as expanding opportunities for registration and admissions conversation. The Marketing Specialist, reports to the São Paulo Director of Marketing, Content and Events and supports the team at the São Paulo campus. 

RESPONSIBILITIES

Works with the São Paulo Director of Marketing, Content and Events to create marketing campaigns, including content creation (photos, videos, copy), and implementation schedules and strategies

Monitors, collects and analyzes data to create monthly reports including recommendations and opportunities to improve future campaign strategies.

Ensures Avenues core branding philosophies are consistently messaged across marketing and social media channels.

Researches and monitors activity of company competitors and public opinion.

Creates and distributes engaging written and/or graphic content in the form of website updates, blog articles, email marketing, social media posts/messages, etc for multiple audiences.

Supports video and photo production in shooting and editing for numerous projects.

Works with external PR and marketing agencies to ensure alignment of our messaging, strategy, and goals.

Works side by side with the admissions team to monitor KPIs and data (inquiries, applications, enrollment, event attendance) to strategically plan and create marketing content and campaigns.

About You

Excellent proficiency in both Portuguese and English

2-4 Years of Marketing and Social Media Experience

Knowledge in Adobe Suite including Photoshop, Illustrator, InDesign and Premiere
*Fluency in all programs is not a requirement but must have a basic understanding and willingness to learn and utilize.

Degree in Communications, Marketing or Public relations

Strong Verbal and Written Communication Skills

Knowledge in Hubspot and Salesforce*.
*Fluency in both softwares is not a requirement but must have a basic understanding and willingness to learn and utilize.

Experience with Google Ads/Analytics, Meta, CRM and SEO is desirable.

Extreme attention to detail and organization with proven project management skills, from ideation to completion in a fast-growing, quick-moving environment and ability to prioritize

Desire to work as part of a highly collaborative and can-do team, hands-on, entrepreneurial approach, eager to roll up your sleeves and tackle challenges

A results-oriented, collaborative approach to project management

Experience with education is a plus

OUR VALUES

At Avenues, we place a high priority on hiring individuals who are:

Collaborative – Works well in a highly collaborative environment; is humble, respectful of others, and a good communicator. Accountable – Delivers high quality and accurate results; displays a high level of ownership; can be counted on to deliver on commitments. Resourceful – Highly effective and disciplined in achieving goals; shows initiative and good judgment. Adaptive – Comfortable with ambiguity and change; able to set priorities in a changing environment; flexible and open to new ideas. Courageous – Willing to speak your mind and make tough decisions; passionate about our work and our mission. Committed to learning – Committed to personal growth, as well as to help your colleagues and the organization improve.

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