Senior Director, Brand XP DESIGN

Há 2 dias

Rio de Janeiro, Brasil Coca Cola Tempo inteiro

Description

Summary:

ROLE OVERVIEW

In today's competitive user attention & interaction capture landscape, the importance of DESIGN in marketing is more critical than ever, a key marketing field elevating visual assets and content towards providing great Experiences to our consumers. To have salient graphic design principles, together with a set of higher-ground visual guidelines that our brands’ identities require, is the playground of excellence our Company aims.

As Senior Director I of Brand Experience DESIGN at The Coca-Cola Company, you are the maestro of design progression and innovation, orchestrating Design strategies that enable the harmonizing of the consumer journey from the first hint of thirst to the satisfaction of sipping. Your mission is to weave together business objectives and creative cohesive brand ecosystems that delights at every touchpoint. This role demands a pioneering spirit to leverage bleeding-edge technology, decode market trends, and delve deep into consumer psychographics, sculpting experiences that connect, captivate, and convert.

You are tasked with elevating brand engagement and loyalty by marrying memorable brand experiences with ingrained consumer rituals. This includes overseeing the genesis of robust IMX campaigns, fusing digital with tangible interactions, and engendering a culture of empathetic, consumer-first design thinking.

KEY RESPONSABILITIES

Lead the creation of comprehensive marketing strategies that dazzle and engage through digital, visual, live, and product dimensions. Direct and contribute to the development of pioneering design systems and solutions that resonate on a global scale. Ensure creative and business strategies sync harmoniously within a consumer-centered design ecosystem, pulling together all avenues of interaction. Champion innovative design thinking and agile methodologies to birth new value propositions and align with top-tier (physical and digital driven) brand strategy, UX, and UI principles. Cultivate an ecosystem of interdisciplinary collaboration and inclusivity, coordinating across functions and geographies. Drive strategic dialogues and foster partnerships with a spectrum of internal and external collaborators. Standardize and optimize brands’ visual identity systems, as well as packaging labels for all brands, particularly global brands. Packaging is our most prominent media, thus an essential priority for our business.

KEY REQUIREMENTS ​

At least 15 years of leadership experience in design, particularly in the CPG, with relevant experience on Digital field. Significant knowledge/practice in design, digital marketing, media, and brand strategy. Demonstrated effectiveness in guiding diverse, international teams and fostering collaborative projects. Abilities at diving into the details for decision-making, setting vision, inspiring adoption of that vision, and ensuring exceptional outcomes. Fluent English is required; Portuguese and Spanish - preferred.

Expertise:

Deep understanding of the evolving design contexts, media landscapes, e-commerce, and consumer engagement. Firm grounding in brand strategy, design thinking, agile methods, and making impactful connections. Proven skill in nurturing team dynamics and cultivating leadership. Significant knowledge and practice of Illustrator, Photoshop and InDesign apps. Understanding of how AI can elevate Design added-value in Marketing Essential, frequent interaction with a range of senior leaders and operational stakeholders, ensuring strategic alignment and collaborative wins. This position calls for a visionary leader, eager to remix the blend of design and marketing within our walls, driving significant business results with profound design expertise in brand strategy, UX, and UI. Successful candidates must demonstrate acute communication prowess, strategic foresight, facilitative capabilities, unwavering skills from strategy to craft with executional distinction. At Coca-Cola, our design leaders bring innovation, strategy, operational capabilities, detail-orientation, and solve complex challenges with creativity and clarity. We are looking for individuals eager to explore, define, and solve problems, using data, insights, and a deep understanding of our consumers, clients, and partners—individuals ready to propel our brand with every decision and design.

Design Mindset:

Embrace complexity with curiosity, critical thinking, and a craft-led management approach. Drive alignment, prioritize learning and experimentation, and make choices rooted in consumer and business insights. Rally the team and the company towards success, fostering a culture of enterprise, solution-finding, and passion for our customers and our craft.

Enabling Relevant Requirements:

Thrive in dynamic, marketing-driven environments, Show a bias for action and scalability, Problem solvers, As a leader, attract and develop top talent, Compellingly collaborative.

If you are ready to inject momentum, craft, and innovation into the heart of Coca-Cola, stirring Design in marketing for the world’s most beloved brands, we are eager to meet you.

Note: this role has no relocation support provided.

Skills:

Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis

  • Director, End-to-End XP Design Strategy

    4 semanas atrás

    Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description . Why the E2E Strategy Team?! The E2E Strategy team is a central piece to every planning element of the marketing plans in Latam. This position leads the experience & implementation strategy of every plan; integrates all functions within marketing, ensures creative consistency to match how the consumer buys and consumes the product; and...

  • Senior Manager, VIS

    3 semanas atrás

    Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description Summary: We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make...

  • Design Director

    3 semanas atrás

    Rio de Janeiro, Brasil Work & Co Tempo inteiro

    Work & Co, part of Accenture Song, is a global design and technology company with offices in the United States, Europe, and Latin America. We're known for uniting the industry’s best hands-on strategy, product and technical talent to generate tangible impact at scale. Client partners include IKEA, Apple, PGA TOUR, Gatorade, Google, Mercedes, Givenchy, the...

  • Director E2e Commerce

    1 semana atrás

    Rio de Janeiro, Brasil Coca-Cola Tempo inteiro

    **Function Related Activities/Key Responsibilities**: - Support the design of our growth-oriented Channel Strategies, that take into account our shopper’s End to End path-to-purchases, connecting brands objectives and rituals and have a high focus on weekly+ conversion. - Designing the next generation of consumer & shopper engagement strategy using both...

  • Director, Corporate Partnerships

    2 semanas atrás

    Rio de Janeiro, Brasil Conservation International Tempo inteiro

    **Director, Corporate Partnerships - Americas** Conservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in nature for the climate, biodiversity, and for people. With offices in 30 countries and projects in more than 100 countries, Conservation...

  • Brand Manager

    4 semanas atrás

    Rio de Janeiro, Brasil Jules Tempo inteiro

    Hi there! We are Jules and our client is looking for a **Creative Marketing Specialist!** **About the Role**:As a Creative Marketing Specialist, you will play a pivotal role in overseeing The Studio Pod’s marketing operations, with a particular focus on the creation, planning, and implementation of graphic design elements. This role reports directly to...

  • Director, Corporate Partnerships

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Conservation International Tempo inteiro

    Director, Corporate Partnerships - AmericasConservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in nature for the climate, biodiversity, and for people. With offices in 30 countries and projects in more than 100 countries, Conservation...

  • Balenciaga Associate Store Director Rio de Janeiro

    4 semanas atrás

    Rio de Janeiro, Brasil Groupe Kering Tempo inteiro

    Summary We are currently seeking an Associate Store Director who will report to the Store Director. YOUR OPPORTUNITY The Associate Store Director leads the Department Managers and store sales team in order to meet and exceed all sales and KPIs goals, in compliance with all processes and guidelines. They are responsible for promoting brand engagement to...

  • Senior Product Designer

    2 semanas atrás

    Estado do Rio de Janeiro, Brasil Slate Tempo inteiro

    THE KEY BITS - Whereabouts: We are a fully remote company with distributed team members. For this role, we are hiring from countries located between Eastern Time zones (North America, South America) ie EST/New York to Central European Time zones ie GMT+1/Italy/Spain/etc. - Visas: We do not sponsor work visas or relocation expenses. - **Video** Interviews:...

  • Design Senior Manager

    4 semanas atrás

    Rio de Janeiro, Brasil Equinix Tempo inteiro

    **Who are we?** Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale...

  • Design Senior Manager

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we?Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility,...

  • Director Modern Trade

    1 semana atrás

    Rio de Janeiro, Brasil Coca Cola Tempo inteiro

    Description Summary: Position Overview: As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels. You must leverage people in our networked organization and influence...

  • Transitions Commercial Director Brazil

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Essilor Tempo inteiro

    COMMERCIAL Director BrazilCompany Overview:Transitions Optical has been pioneering and leading the photochromic industry for more than 25 years. We are part of the EssilorLuxottica Group and we are all about living Seamlessly. That's what our products enable, whether it's changing from light to dark without breaking stride. Or the freedom of using a product...

  • Design Senior Manager

    Há 1 mês

    Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we? Equinix is the world’s digital infrastructure company®, operatingover 250 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with...

  • Design Senior Manager

    4 semanas atrás

    Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we? Equinix is the world’s digital infrastructure company®, operatingover 250 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale...

  • Design Senior Manager

    4 semanas atrás

    Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we?Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale...

  • Design Senior Manager

    4 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we?Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility,...

  • Design Senior Manager

    1 semana atrás

    Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we? Equinix is the world’s digital infrastructure company®, operatingover 250 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with...

  • Design Senior Manager

    Há 6 dias

    Rio de Janeiro, Brasil Equinix Tempo inteiro

    Who are we? Equinix is the world’s digital infrastructure company®, operatingover 250 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale...

  • Brand Manager Sprite

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

    As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world.What You'll Do for Us**- Ensure alignment of local brands...