Senior Digital Customer Identity

4 semanas atrás


São Paulo, São Paulo, Brasil Kimberly-Clark Tempo inteiro
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
**In this role, you will**:
- Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals, in compliance with regulatory requirements and enterprise standards.
- Define and implement best practices for identity management, including SSO, MFA, and consent management.
- Stay abreast of industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.
- CDP assessment - Oversee the assessment and integration of a next-generation CDP to improve data unification, segmentation, and analytics. Ensure CDP capabilities support marketing personalization, campaign execution, and customer insights.
- Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution.
- Evaluate and modernize the current CRM platform to drive customer engagement, retention, and loyalty strategies.
- Lead the integration of CDP with other systems, including CRM, CIAM, and AdTech platforms, to create a unified marketing ecosystem.
- Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns.
- Ensure seamless integration of AdTech platforms with CRM for efficient audience segmentation, retargeting, and ROI measurement.
- Develop strategies to collect, manage, and leverage customer data across all digital touchpoints effectively while ensuring compliance with data privacy regulations.
- Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.
**About Us**
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
**About You**
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex
That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
**Who you are?**
- Bachelor's degree in management information systems/technology, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.
- 10+ years of experience in an information technology solutions architecture role.
- 3+ years of experience working in **customer identity management** and have a strong background in identity management protocols (OAuth, OpenID Connect, SAML).
- Proven experience evaluating, implementing, and integrating enterprise-level **CIAM, CDP, and CRM** solutions.
- Experience in a digital marketing or e-commerce environment.
- 5+ years of hands-on relational, dimensional, and/or analytic experience (using RDBMS, dimensional, NoSQL data platform technologies, and ETL and data ingestion protocols).
- Experience with **CDP platforms** (e.g., Adobe Experience Platform, Epsilon, Salesforce CDP).
- Experience with **CRM platforms** (e.g., Salesforce, HubSpot, or Microsoft Dynamics).
- Deep understanding of customer data lifecycle, including identity resolution, consent management, and segmentation.
- In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
- Strong understanding of cookie technology and its implications for digital marketing.
- Experience with database development and scripting.
- Experience i

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